Review of Dickersons End Of Blackness Essay example -- essays research

Debra Dickerson, a lawyer and journalist, sets out to inform blacks that they have to give up on the past. If they do not give up on the past, there will be no future for blacks in America. She opens her book, The End of Blackness: Returning the Souls of Black Folks to Their Rightful Owners, by saying â€Å"this book will both prove and promote the idea that the concept of ‘blackness,’ as it has come to be understood, is rapidly losing its ability to describe, let alone predict or manipulate, the political and social behavior of African Americans† (p.3). My first thought after finishing this book was that she did not prove anything. Dickerson’s goal in this book, I gather, is to criticize contemporary approaches to race. She does this without leaving anything or anyone untouched. She questions the civil rights establishment, which sets the current tone of black politics to white apologists who continue to minimize the affects of slavery. One of her main arguments is that as long as blacks define themselves in terms of inherited blackness the civil rights movement will never be complete. Not only do blacks need to stop identifying with the past, they must surrender. According to Dickerson, â€Å"blacks must consciously give up on achieving racial justice† (p 16), is this a possibility? I do give credit to Dickerson for noting that blacks in America still face structural barriers to equality, among them poor scholastic achievement, crime, family breakdown and infant mortality; however, ...

Community Values Essay -- Medicine College Admissions Essays

Community Values Imani. Broken windows carelessly hidden by weather-tormented wood, chunks of bricks randomly sprawled across dry plots of grass and doors barely hanging onto one hinge create the backdrop for a bright yellow sign with the Swahili word for faith painted in large red letters. Old tires, pipes, waste material and junk cars are unfortunately not the only residents of the New Orleans housing project, as it initially appears. Without any warning, underneath all of the public health hazards small chocolate faces emerge with big smiles completely oblivious to their dangerous surroundings. Although their playground lacks a swing, monkey bars, slides or even a hopscotch area these children continue to play with makeshift toys. Being outnumbered by junkyard waste forces them to create new games with the debris that coexists in their safe haven. While viewing this housing project, I realized the trigger for change lay deep within the heart of the community. I was also reminded of the words I heard during the address given at my high school graduation speech, "a community can only be as strong as those who build it." Therefore, I joined Mobilization at Xavier, which created an outlet for me to share my excitement about learning wi... ...the remarkable mechanisms within the human body that work towards fighting off this disease. My future is centered on being a changing force in my community through the gift of medicine. A medical education will equip me with a powerful tool to improve health disparities in underserved communities. A physician is not solely a provider of medical care but a source of faith and a symbol of reassurance. Each activity I have been a part of has fostered and nourished my motivation towards becoming a part of a sector of society focused on renewing and maintaining strength within families, which are the core unit of a community.

Mother Tongue-Based Multi-Lingual Education in Philippine Schools Essay

Scenario: A Waray-speaking couple from Samar decided to relocate in Cebu for job opportunities. Tagging along with them is their first-grader girl. Deficient of finances, they decided to enroll the kid in a public school. It so happened that the Philippine Department of Education (DepEd) has introduced the Mother Tongue-Based Multi-Lingual Education (MTB-MLE) program. This is a program that uses your mother tongue (language at home) as a medium of instruction inside the classroom. Will the girl be given special attention knowing that she speaks Waray and be separated from the rest of her Cebuano-speaking classmates? If the language at home will be the medium of instruction from Kinder to Grade 3, how will this affect a multi-language group? According to DepEd, 12 major Philippine languages will be introduced beginning this school year 2012-2013 to improve literacy and instruction: Tagalog, Kapampangan, Pangasinense, Iloko, Bikol, Cebuano, Hiligaynon, Waray, Tausug, Maguindanaoan, Maranao, and Chabacano. The objectives of the program include: l. anguage development which establishes a strong education for success in school and for lifelong learning; 2. cognitive development which focuses on Higher Order Thinking Skills competencies in each of the learning areas; and 3. academic development which prepares the learner to acquire mastery of language and culture. 4. socio-cultural awareness which enhances the pride of the learner’s heritage. The program hopes that by using the mother tongue (first language or L1) as a medium of instruction inside the classroom in the early grades, it will hasten the basic communication skills of the students. When students develop fluency in speaking, reading and writing in the first language, the L1 can then be utilized as a bridge or transitional to learning the second (L2) and third (L3) languages (e. g. Filipino and English). The introduction of languages in this method will give students confidence in learning academic concepts. From DepEd Order No. 74, 3c: â€Å"In terms of cognitive development, and its effects in other academic areas, pupils taught to read and write in their first language acquire [educational] competencies more quickly. † Director Yolanda Quijano of DepEd’s Bureau of Elementary Education stressed in a press release, â€Å"[These] studies proved that learners who begin in their first language have more efficient cognitive development and are better prepared for more cognitively demanding subject matter. In other words, a learner tends to be smarter if he starts his education using the mother tongue. † How will DepEd implement the program? Below, I tabulated a progression plan for teaching and using the three languages (mother-tongue, English, Filipino) based on how I understood the program. Basically, the program starts with pupils learning their lessons through the use of their mother-tongue — first orally and then in written form. It finishes with kids being fluent in (or at least learning fast) English and Filipino when they finish grade 6. Will this kind of plan succeed? I believe so, if planned properly. Even UNESCO endorses the use of Mother Tongue Multilingual Education and highlights the important features of the process: 1.  Education begins with what the learners already know, building on the language and culture, knowledge and experience that they bring with them when they start school; 2. Learners gradually gain confidence in using the new (official) language, before it becomes the only language for teaching academic subjects; and 3. Learners achieve grade level competence in each subject because teachers use their home language, along with the official school language, to help them understand the academic concepts. Also, MTB-MLE has long been used by other developing countries. Here are benchmark studies from UNESCO: 1. Modiano’s (1973) study in the Chiapas highlands of Mexico found that indigenous children efficiently transferred literacy skills from the L1 to the L2 and out-performed monolingual Spanish speakers. 2. The Six-Year Yoruba Medium Primary Project (Fafunwa et al. 1975; Akinnaso 1993; see Adegbiya 2003 for other references) demonstrated unequivocally that a full six-year primary education in the mother tongue with the L2 taught as a subject was not only viable but gave better results than all-English schooling. It also suggested that teachers should be allowed to specialize in L2 instruction. 3. The Rivers Readers Project, also in Nigeria, showed how mother tongue materials of reasonable quality could be developed even where resources were scarce and even for previously undeveloped languages with small numbers of speakers (Williamson, 1976). Communities themselves provided competent native speakers and funds for language development, producing over forty publications in fifteen languages. 4.  Large-scale research on Filipino-English bilingual schooling in the Philippines (Gonzalez & Sibayan, 1988) found a positive relationship between achievement in the two languages, and found that low student performance overall was not an effect of bilingual education but of other factors, especially the low quality of teacher training (see also Dutcher 1995). If the program works in other developing countries, I believe, it should also work in the Philippines. But this isn’t easy. Getting to the goal takes a lot of groundwork. Look at the figure below. For the program to achieve long-term success, DepEd must go through each and every step. It looks like DepEd has already done the necessary research and already raised awareness about the program through its Region, Division, District, and School Heads, as well as through Local Government Units (LGUs). But what about the rest of the steps? Do we have enough teaching and learning materials ready that are built specifically for a particular language? Next, have we trained enough teachers and staff to efficiently implement the program? Most importantly, do we have the funding and full support from the government to sustain this effort? Now, let me go back to the challenge I mentioned in the first paragraph. – How will the program resolve classrooms with multiple home languages spoken by pupils? – What is the solution when teachers that are available to teach do not even speak the pupils’ mother-tongue? – Should we place books and reading materials written in different home languages in each classroom? While I support mother tongue-based education, I think DepEd must spend some more time to resolve some lingering questions and prepare the materials needed to facilitate effective classroom interaction with this new approach to basic education. Success stories in Papua New Guinea (Klaus 2003), and the Rivers Readers project in Nigeria (Williamson 1985) should become inspirations for the Philippines. More time is also needed for human resource development. To remedy this situation, the case of the bilingual intercultural education in Bolivia must be looked into (refer to ETARE 1993, Albo & Anaya 2003). Are you one with the DepEd in the implementation of the Mother Tongue-Based Multi-Lingual Education (MTB-MLE) program this coming school year? Leave some comments below.

How Effective Will Nuclear Power Be Environmental Sciences Essay

Energy is an indispensable portion of day-to-day life in the United Kingdom. We use to heat and illume our places, and our power to travel people and goods. Without supplying clean, safe and equal power and we will non be able to work in the economic system or a modern society. To supply this energy that we face two major challenges: clime alteration and energy security. Climate alteration poses a major menace to the planetary ecosystem, the planetary economic system and human populations. There is overpowering scientific grounds that human activities, particularly in emanations of nursery gases such as C dioxide, in planetary clime alteration. In 2005, was created 40 % of the C dioxide emanations from electricity coevals. Temperatures and sea degrees are lifting. There is no scientific consensus over a long period we have to avoid the hazard of clime alteration is non irreversible, but the huge bulk of experts believe that clime alteration is already, without action now to dramatically cut down emanations of C dioxide, and we will hold the right to damaged important impact on our state, planet and manner of life. Historically, the United Kingdom has received most of its energy demands from domestic beginnings: coal, and even the center of the twentieth, and since the 1970s, and oil and gas from the North Sea and 4driven our economic system. Since the 1950s, atomic energy, U, and fuel are imported, generated a big proportion of our electricity, making a extremum of 30 % of electricity production in the 1990s. Over the last decennary of atomic energy and met with about a fifth of our electricity. If we have built pow1er workss, fossil fuels alternatively of atomic power Stationss, may be C emanations in the United Kingdom the amount of all sectors by 5 % to 12 % in 2004 higher. In the hereafter, the United Kingdom are progressively dependent on imported oil and gas in a clip of turning planetary demand and monetary values, and when the power supply has become more politicized. At the same clip, we know that over the following two decennaries or so, about a 3rd of the coal, our oil fired power workss are likely to shut because of environmental statute law, and the operators of atomic installations, while others may do extensions of life in the workss in the United Kingdom. Target of renewable energy by 20 % is an ambitious end, which represents a important addition in capacity on renewable energy beginnings in the Member States. Latest information indicate that the current portion of renewable energy beginnings in the energy mix in the United Kingdom a sum of about 2 % , and for the EU as a whole around 6 % 6. Projections indicate that, on the footing of bing policies in the United Kingdom and the European Union, by 2020, renewable energy will lend approximately 5 % of ingestion in the United Kingdom is improbable to transcend 10 % of the European Union. Figure ( 1 ) : Expected diminution in atomic bring forthing capacity in the UK.1 Nuclear power and C emanations Nuclear energy, unlike dodo fuel power coevals that it carbon-free at the point of coevals low-carbon in general. Some C dioxide emanations arise at other points in the life rhythm, for illustration, during uranium excavation, readying, fuel, building and decommissioning the power works, but this is true to some extent for all electricity coevals engineerings and the different techniques produce different sums of emanations. To supply an accurate image of the possible part of atomic power Stationss could do to turn to clime alteration, there must be a complete analysis of the life rhythm. In other words, it is necessary to mensurate the emanations from each phase. There are a figure of premises that need to be in the behavior of such an analysis. For illustration, a type of electricity used for the readying of atomic fuel: If the power workss run on coal, emanations are much higher than if atomic or renewable fuel beginnings in the procedure of readying. As a consequence of these variables, there is a comparatively broad scope of estimations contained in the surveies discussed in the life rhythm emanations of C dioxide from atomic power. DTI Analysis for Energy Review, hypertext transfer protocol: //www.dti.gov.uk/energy/ Figure ( 2 ) : comparative C emanations of bring forthing technologies.2 Figure ( 3 ) : Chart shows the electricity coevals mix including new atomic ( 2005-2030 ) .3 DTI Analysis for Energy Review, hypertext transfer protocol: //www.dti.gov.uk/energy/ DTI Analysis for Energy Review, hypertext transfer protocol: //www.dti.gov.uk/energy/ Security of supply benefits of atomic power The Government is committed to guaranting equal, dependable, and assorted supplies of low-cost energy to bring forth electricity, warming and conveyance. With limited power supply or insecure, and the consequence is likely to be out of the blue high or volatile energy monetary values. The UK is confronting two chief security challenges: The increasing trust on imports of oil and gas in a universe where energy demand is lifting and in some instances energy is going more politicized ; The demand for significant, and seasonably, private sector investing over the following two decennaries in: new gas import substructure and storage ; electricity coevals to run into lifting demand and replace retiring Stationss ; and the replacing of ageing transmittal and distribution webs. A diverse energy supplies an of import factor in security of supply. This can happen agencies that both the diverseness in the type of fuel used, every bit good as diverseness in the geographical distribution of beginnings of fuel. Avoid inordinate trust on one reduces the impact of the failure of â€Å" engineering † or provide concatenation break. To this extent, atomic power, by bring forthing approximately 18 % of electricity, already makes an of import part to the security of energy supplies, adding diverseness to the energy mix and avoiding an over-dependence on imported dodo fuels, peculiarly gas. However, by 2024, all but one of the atomic power Stationss will hold closed based on current published accounting life-times. There are besides certain characteristics of atomic power workss that contribute to the security of energy supply to us. Nuclear coevals extends the geographical spread of our energy imports, because there are uranium militias in parts such as Australia and Canada, which are different locations where the planetary militias of fossil fuels are found. In the cost informations, with the capital but high fuel and operating costs low, this means that the coevals costs are comparatively immune to fluctuations in fuel monetary values. This is in contrast to fossil fuel coevals, and ownership of atomic power as portion of the mix adds an component of stableness in sweeping energy monetary values in the UK. Nuclear energy is the most economical when tally continuously, so it is in a good place to run into the demand for base-load power in the United Kingdom. And complete the enlargement of atomic energy to bring forth more intermittent renewable energy such as air current power. Safety and security of atomic power Nuclear power workss pose safety and security, wellness and nonproliferation hazards should be managed. Consequently, there is a regulative system in the United Kingdom regulating the bing installations and protection against hazards originating from any new workss to atomic energy. This system is capable to international control. A reappraisal conducted late by the International Atomic Energy Agency that the system in the United Kingdom and regulative advanced, flexible and crystalline, and was a high grade of preparation for inspectors and experts with experience. United Kingdom did non hold the incident at a atomic power works where there was a civilian fire off from the radioactive stuff. Analysis by the European Commission on the atomic possible indicates that the events in the United Kingdom and the possibility of a major incident – the prostration in the reactor nucleus every bit good as the failure of the containment construction – is one in 2.4 billion yearly reactor. By manner of comparing, it is believed that the hazard of a meteor at a distance of one kilometre to make the land, which can be a great planetary environmental impacts, and can be one in 0.5 million yearly. However, a major atomic accident, despite the presence of really low chance of occurring, would hold serious effects for large-scale, so they should see really carefully whether it is sensible to run such a hazard. The wellness hazards of exposure to radiation from atomic power workss are really little, and there are legal bounds radiation dosage in topographic point, both for the workers in the atomic industry and the general populace. Average dose to a member of the populace as a consequence of discharges from the atomic power industry is 0.015 % of the one-year dosage from all beginnings. Independent Commission on the medical facets of radiation in the environment ( COMARE ) did non place any grounds of increased incidents of childhood malignant neoplastic disease in countries environing atomic power workss. Although the atomic power Stationss pose some hazards that can non be avoided terrorist act, and the Office of Civil Nuclear Security ( OCNS ) , the supervisory organic structure for security, is satisfied that the bing security system, strong and effectual, which allows new workss to atomic power to be built is non likely to materially increase the hazards to the UK, because any proposals for new workss, atomic power would merely be allowed to continue if it met the rigorous regulative demands in full, harmonizing to most up to day of the month menace appraisal. Waste and decommissioning Nuclear power workss generate durable radioactive waste that needs to be handled carefully and stored and disposed of at the terminal of the twenty-four hours in a installation suited for long-run direction. The United Kingdom has a big bequest of atomic waste. To be administered, although the bulk of this waste is low degree of radiation, there is besides a higher degree waste and exhausted fuel from atomic power workss that you need. In 2007, the Government updated its policy on the low degree waste direction, and gave duty to the Nuclear Decommissioning Authority ( NDA ) to develop and keep a national scheme to turn to the low degree atomic waste. This will include identifying extra capacity to a disposal installation of the present United Kingdom will non supply adequate capacity for waste expected from the decommissioning of the Stationss in the United Kingdom of atomic energy. Nuclear energy can supply important benefits for future coevalss, peculiarly in footings of cut downing C emanations, and contribute to energy security and hence economic growing. It is likely to be more cost-efficient than alternate signifiers of low-carbon coevals. However, the constitution of atomic waste is besides a possible load at a clip, which requires active direction or attention and care, and radioactive waste remains unsafe for many old ages to come. This needs to be balanced against the possibility that without new atomic power, a greater proportion of the capacity to replace the workss and fossil fuel power Stationss will come from extra dodo fuel energy. Increase the sum of dodo fuel works would increase emanations of C dioxide in the ambiance, which aggravates the job of clime alteration from man-made. Furthermore, a determination non to let energy companies the option of puting in new workss of atomic energy would intend that less than one beginning to bring forth el ectricity will be available for future coevalss, which could hold deductions for the diverseness in the hereafter and security of supply. Allowing energy companies to construct new atomic power would make a new radioactive waste that need to be managed. Compared with the bing atomic power Stationss in the United Kingdom, and designs of power workss being built would make less waste by volume because of the improved and more efficient reactor designs that use less of the ingredients. Because their lives are longer than expected, they generate more electricity. But this means that there will be a greater addition in radiation compared with an addition in the volume of waste – chiefly from the spent fuel – although as is the instance with all radioactive stuff activity will worsen with the transition of clip. Environmental impacts of atomic power Nuclear power workss, like any other signifier of electricity coevals works, affect the local environment and landscape. Construction and transit of H2O usage for chilling, fabrication, excavation, fuel, and transmittal will besides take to environmental impacts. Not all of these considerations are alone to atomic energy. Could be the ability to bring forth electricity once more, including renewable energy beginnings, have an impact on the landscape and local wildlife. As with all developments of the power substructure, it will be for the private sector energy companies to turn up to develop proposals for any new workss, atomic power, if the authorities concludes after this audience, which should let them to do these investings. She noted that the industry sites most likely to last are likely to be next to bing atomic power Stationss The ethical considerations of leting new atomic waste to be produced The Government agrees that the creative activity of new waste raises ethical issues and that these should be the topic of consideration with the populace through this audience. Nuclear energy may supply important benefits for future coevalss, peculiarly in footings of cut downing emanations of CO2, and generate wealth. However, the constitution of atomic waste is besides a possible load at a clip, which requires active direction or attention and care. Radioactive waste remains unsafe for many old ages to come, and if non treated decently, can be a load on future coevalss. Some unsafe radioactive isotopes remain in topographic point for 10s to 100s of 1000s of old ages, although the radiation will of the natural decay significantly to background degrees over clip. Such long-run hazard is non alone to atomic power – other countries of human activity affecting the usage of risky stuffs, such as heavy metals such as lead and Cd, which in contrast to radioactive stuff does non go less serious over clip. The Government has developed the rules of sustainable development through which issues related to atomic energy and can be considered. These rules are: Populating within environmental bounds. Achieving a sustainable economic system. Using sound scientific discipline responsibly. Guaranting a strong, healthy and merely society. Promoting good administration. Specifically, the rule of sustainable development requires that the benefits accruing to current coevalss should non negatively impact the quality of life for future coevalss. Therefore, when you consider the building of new atomic moralss, and we need in peculiar to measure how to make a waste now, which provides benefits for current coevalss in footings of carbon-free electricity and balances against the possible load imposed on future coevalss. Finally, the determination non to let new atomic power to play the function of one means that less a beginning of power will be available for future coevalss. This could hold deductions for the diverseness in the hereafter, and security of supply, and hence must be considered with other ethical issues raised. It should non be intergenerational issues of radioactive waste could be considered in isolation, but along with long-run impact of clime alteration. Should see the demand to convey the balance between the creative activities of extra radioactive waste with an addition in emanations of C dioxide that will be produced if the decrease of energy demand from fossil fuel workss alternatively of new atomic power. Decision Nuclear energy has some particular characteristics that can lend to accomplishing the aim of procuring the supply of electricity. there are some limitations on the part that can be provided by atomic energy to security of supply, and all the techniques and restrictions. Can non be that security of supply can be achieved by trusting on one engineering or fuel owing to uncertainness about how future events ( particular rates and cost and demand ) may blossom over clip, and how they affect the ability of power system to run into the demands of the United Kingdom of energy. Clearly, so, that atomic energy can supply benefits in guaranting security in the hereafter of the electricity supply as portion of a diverse coevals mix.

Benefit of hobby Essay

Leisure activities and hobbies are those things that we can take part in enthusiastically. It is very necessary for us to have a hobby and activity to keep ourselves busy in our spare time; otherwise we might spend our leisure time on entertaining games which are either mindless or wasteful. There are many benefits hobbies and leisure activities can provide, including: Keeping you active – Hobbies and leisure activities are a great way to keep yourself physically active. Try biking, swimming, running, or go to the gym. These activities will not only provide enjoyment but they will help you stay healthy and look better. Helping you stay social – By having hobbies and take up leisure activities, you will get many chances to meet like-minded people. Try joining a club to be open-minded with people. Having friends is very important in life, and meeting people with similar interests is easier than you think if you join these activities. Revealing hidden talents and passions – Try finding things that interest you like playing music or painting-you may have a hidden talent for it. This can lead to a passion for your hobby, which can be very worthy. Relaxing you and easing stress – lastly and most importantly, hobbies and leisure activities offer you time to relax and release stress. Having a hobby will give you time to unwind from a stressful day. Finding something you truly love to do can add value and purpose to your life. When thinking about what makes us healthy, as humans we usually think of eating right, exercising, taking vitamins, etc†¦. we rarely think of hobbies. However, hobbies are crucial in keeping us happy and healthy throughout life. Hobbies and leisure activities are enjoyable things that help to make us well-rounded humans.

Advertising and Older Consumers: Image and Ageism

In past years the market that most advertisers aimed towards was the Gen X group. Now many advertisers are shooting at the even younger Generation Y. The interesting thing is that many of these products advertised are items that all generations use, such as food, soft drinks, clothing, cars, entertainment, etc. Rarely are older generations revealed using these products in print ads or commercials. The Issue: This creates the issue to advertisers that they stereotype older generations and reinforce society's misconception that people over 50 are feeble, pitiable, or incompetent. In many cases advertisers do just this. Remember the commercial for Lifecall emergency alert device in the early 90's where the elderly Ms. Fletcher fell in her bathroom and, while lying there helpless, she calls out, â€Å"I've fallen and I can't get up.† Despite the importance of this product to seniors who live alone, the commercial quickly became the brunt of many jokes, including skits on Saturday Night Live and the Tonight Show. Could Lifecall have designed a better advertising campaign that would not have alienated or mocked its target market? This brings up the question of whether advertisers have a responsibility to change the mindset that being over 50 is old? Are they responsible to change the way society views 50+? Can they even change society's views of 50+? Absolutely! By utilizing cross-generational advertising, marketers can benefit the consumers, companies, advertisers, and society as a whole. The Stakeholders: 50+ Consumers – The nature of the 50+ age group is rapidly changing. Humans are living longer and are more active than ever before. They don't feel old and feeble, so why would they want to support product advertising that makes them appear weak and vulnerable? They don't. Advertisers/Corporations – Advertising is the primary source that companies use to inform and educate the public about their product while influencing consumers to purchase it. In the past marketers have primarily advertised towards younger generations because they have more impulsive buying behaviors. Also, according to the case, many executives in the marketing field are from younger generations; therefore, they create advertising campaigns with which they can identify. Society – The overall public, including the target market, views marketing campaigns. Almost everyone has access to publications and television that contain advertising directed at specific groups. For example, children watch the programs their parent's watch and parents watch children's programming. We are all exposed to advertising that might or might not be directed towards our generational market and it influences our opinions about those groups. Utilitarianism Theory: Cross-generational advertising is a method of marketing that illustrates many generations using the same products without segregating or degrading any generational groups. This will produce the greatest long-term benefits to the most number of stakeholders. First, using models from Generation Y through the GI Generation will create awareness and a better understanding of age diversity in the consumer market. In turn, stereotypes of older generations will be broken. This could lead to a social and economic breakthrough. Older generations will feel more accepted in society and will have the urge to be more active. As they become more active, greater consumer spending is generated which benefits the corporation's overall profits and its stockholders. Free Market Theory: According to the IPC Magazine survey identified in the case, 62% of women prefer to see women their own age advertising products towards them1. In addition the over-50 age groups claim the majority of wealth and generate over 51% of consumer spending in the United States2 (see Graph). If companies would advertise using over-50 models and actors, brand recognition would be established because the older consumers would identify with the advertisement and therefore purchase the product. If you look at this from a company's perspective, there is a substantial market vying for cross-generational advertising. Since the company exists to make money for its shareholders, what would be better than to target the market that possesses the greatest wealth and majority of consumer spending? Rights Theory: Companies have the right to advertise their products to the target markets of their choice. At the same time the consumer has a right to be informed without being misled or deceived. In many cases the messages that advertisements relay give consumers misperceptions about a particular generational group. For example, the majority of pharmaceuticals are advertised using 50+ models. Rarely are these models used for products such as apparel, soft drinks, or new cars. This gives the general public the misconception that anyone over 50 is sick, weak, and unable to use the products that â€Å"everyone† else uses. Justice Theory: When reviewing ageism in advertising, the over-50 population is treated less equitably. A cross-generational marketing strategy would allow 50+ models to advertise everyday products while still appealing to younger markets. This would compensate for past injustices to older generations by finally giving them an accurate portrayal in the media. Marketing campaigns could also incorporate models from different generations to distribute equal time and equal representation in advertising. In the end, future retribution will be given to millions of older Americans as age discrimination in the media is diminished. Social Contract Theory: In the end, advertisers need to gain the trust of their consumers. As long as they continue to mock older generations or ignore them all together, they run the risk of â€Å"punitive reactions – consumer boycott, regulation, media hostility, financial loss, and above all loss of reputation1.† They also owe society a picture of reality when it comes to the aging population. The Baby Boomer generation, with a population of 76 million, is the largest and most economically powerful demographic group in the US3. As a majority of this group has already passed the 50-year mark and the rest are soon to follow, an accurate depiction of our modern day aging process is needed because eventually everyone will pass through these same life stages.

Brain And Behavior

I believe that human emotion is determined by the â€Å"hard wiring† of the brain. One good example is the criminal intent of particular individuals. It is actually interesting to know that anthropological research data shows that violence is an inherent conduct among the primate species (Walker, 2001). In society, criminal violence is a common occurrence and legislators have suggested that the behavior of criminals be analyzed in order to identify any psychological patterns that are consistent among these particular types of individuals.In the past few decades, neurobiologists have proposed that an individual’s condition, which encompasses empathy, morality and free will, is holistically influenced by the frequency of stimulation and assembly of the neurons of an individual. Such notion is contradictory to the concept of Cartesian dualism, which states that the brain and the mind are two independent entities that coordinate with each other.To date, the accumulation of research reports from the field of neuroscience is gradually affecting the concepts and effectivity of the justice system because of the shifting in the concept of human behavior and response to different stimuli. Neuroscience has influenced our current understanding of the multiple factors that govern violent behavior among criminals. The 19th century classic report of Phineas Gage regarding the anti-social behavior that emerged after massive damage of the prefrontal cortex of his brain from a railroad accident is now considered as the birth of the field of forensic neurology (Harlow, 1848).Today, computerized imaging of his fractured skull has shown that the autonomic and social nerve systems are the specific damages that were affected, thus resulting in a totally different individual. Such observation, together with research results gathered from war veterans, has led to the conclusion that violent criminal behavior is caused by injuries to the frontal lobe of the brain. It has t hen been proposed that injury to the prefrontal cortex of the brain causes a condition that has been coined as acquired sociopathy or pseudopsychopath (Blair and Cipolotti, 2000).It is interesting to know that there is an 11% reduction in the size of the grey matter of the prefrontal cortex among patients diagnosed with anti-social personality disorder (APD) (Raine et al. , 2000). A related observation has also been observed between intelligence and alterations in the grey matter of the prefrontal cortex. The temporal lobe of the brain has also been determined to influence an individual’s emotional response and aggression, wherein lesions in the amygdale of the temporal lobe result in an individual’s failure to recognize fear and sadness among the faces of other people (van Elst et al. , 2001).The connection between the decreased expression of the monoamine oxidase A enzyme and reactive violence has already been established (Caspi et al. , 2002). Monoamine oxidase A is responsible for the catabolism of monoamines such as serotonin (5-HT). The working hypothesis currently accepted is that the prefrontal-amygdala connection is altered, resulting in a dysfunctional aggressive and violent behavior, resulting in criminality in particular individuals. The self-control theory as proposed by Gottfredson and Hirschi (1990) couples an argument regarding the driving force behind criminality and the features of a criminal act.Gottfredson and Hirschi contend that crime is similar to other out of control and unlawful actions such as alcoholism and smoking because it generates in an individual a temporary yet immediate feeling of gratification. This kind of action is created by a condition that is characterized by low self-control. The authors claim that the condition of having poor self-control is an innate condition that is set in place during the early childhood at around 7 or 8 years of age. In relation to the mechanism behind criminality, the authors expla in that crime is a straightforward action to results in gratification in an individual.Such perception of crime is associated with a number of implications to the general theory of crime. Firstly, the general theory of crime presents that crime is an uncomplicated action that does not need any strategic preparation or intricate knowledge. Secondly, the general theory of crime is related to a number of elements that are included in the theory of routine activities because just like other uncontrolled acts, crimes are not planned and it is easy for individuals with low self-esteem to be easily motivated to commit such acts.In addition, criminality is strongly influenced by external factors such as the scarcity of easy targets as well as the presence of associates that are capable of helping or even performing a criminal act. The theory of crime by Gottfredson and Hirschi regarding the early age of 7 or 8 also entails that the longitudinal analysis of crime is not necessary and that ag e-correlated theories of crime are confusing. The general theory of crime of Gottfredson and Hirschi also considers the fundamental argument regarding age and the unlawful act.It is actually different from what is presented at general courses in criminology regarding the analysis of age-crime correlations and social factors that are related to crime. A distinction of the general theory of crime of Gottfredson and Hirschi is that the age-crime linkage is very different through time, location and culture that the age-crime correlation is irrelevant of any social explanation. Their general theory of crime also describes that criminals continue to perform unlawful acts of crime even during marriage and eventually end up as unmarried criminals.The same thing goes with offenders who are currently employed—these individuals generally continue on as offenders and the only difference after some time is that they lose their jobs. The general theory of crime of Gottfredson and Hirschi t hus presents an argument against the connection of crime with marriage and employment thus showing that a criminal is incompetent in maintaining a relationship in a marriage or a commitment to work because he is commonly known as person of very low command of his control.Their presentation of the force behind criminality is thus focused on self-control and the authors point out that most investigations regarding criminality do not include this concept. References Blair RJ and Cipolotti L (2000): Impaired social response reversal. A case of ‘acquired sociopathy’. Brain 123:1122–1141. Caspi A, McClay J, Moffi tt TE, Mill J and Martin J (2002): Role of genotype in the cycle of violence in maltreated children. Science 297:851–854. Gottfredson MR and Hirschi T (1990): A General Theory of Crime. In: Jacoby JE (ed. ): Classics of criminology, 3rd ed.Illinois: Waveland Press, Inc. 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