Equality and Human Rights Commissio Essay

Effective partnership working is vital in a childcare setting because we have a professional responsibility to support better outcomes for the children and their families. There are two core principle features that lead towards successful partnership working. These principles are integration and co-production. For successful integration to take place, crucial steps are taken by local systems that bring services together that share important information. The information that is shared promotes effective common understanding of the needs of the children and their families in which an assessment and referrals can be made. Professionals working across the sector with recognised experts and cross-department government policy makers are known as Co-production partners. This type of partnership working is effective when all partners are all active in working alongside one another, sharing expertise and knowledge with other partners and colleagues. Outcome 1.2 Explain the importance of partnership working with: †¢ Colleagues In child care, partnership working and working as part of a team is important in caring for the children, and this comes through having mutual respect for one another. It is vitally important that creating a positive relationship with other colleagues has a constructive effect on the working and caring environment for the children to be part of. Each colleague will have their own ideas, suggestions and concerns regarding either the children they work with or the working environment. What is important is that we listen and acknowledge this and provide feedback. As a team we should encourage open and honest communication and any staff issues should be dealt with directly and promptly with one another without feeling intimidated. Offering support and advice as a child care officer is essential for the child as well as colleagues. There are occasions when staff members will need the support, for example when they are struggling dealing with a behavioural challenge, parents or other agencies. The extra help will get the situation under control. As a whole, all the knowledge and skills that an individual can bring to working with colleagues are important. It is crucial to collaborate these with one another in such environments and circumstances while working together. †¢Ã‚  Other professionals/Others As a childcare officer I work alongside many other professionals, such as social workers, youth workers and the police. It’s important that I build a relationship with these external agencies for the sake of any child under my responsibility. Where I work, I am fully aware of any issues that a child has in the residential setting. Without the assistance of other professionals outside the residential setting, I wouldn’t be aware of issues that are cause for concern for a child. Therefore, it’s crucial that having a  good relationship with other professionals that I can liaise with to ensure me that I’m fully aware of any external issues that may have an effect for a child under my care. Outcome 1.3 Analyse how partnership working delivers better outcome. Partnership does seem to be an important mechanism for delivering better services and for tackling complex issues. However partnership working takes much effort and input from staff members to make effective and if the  concept loses legitimacy there is a danger that people will begin to disengage from this process. The outcomes of partnership working are imperative and it is for this reason that we need to be clear about what kind of working relationships can produce what kind of impacts for whom, when and why. [Glasby,2009] Outcome 1.4 Explain how to overcome barriers to partnership working. There are a number of barriers that can arise while working in partnership. It is how we deal with them in the first place can be vital to resolving a problem before it occurs. Dishonesty and trust can be an issue when working with other agencies. By accepting the challenges each other face and through honesty and having open communication we can overcome barriers such as dishonesty. Acknowledge each other’s expertise is key for a good working relationship. If there was a problem that an area of expertise was needed, then having worked in partnership with another agency before can overcome this. If respect isn’t shared then it will have a knock on effect onto all partnership working. Respect is commonly passed between everybody through all walks of life. While working with other partners and agencies then having respect for one another is a bond that needs to be strong. Ultimately the end goal for all parties involved is the welfare of the child, and each and everyone must respect that. Overall, honesty, trust, acknowledgement and respect all come through and are gained through communication. Once communication is broken down then problems arise from all different partnerships. All these barriers can be overcome through effective communication and keeping all communication channels open. This primarily will improve partnership working. Also you can achieve greater equality, mutual respect and satisfaction, as well as more efficient use of everyone’s time. You can create a positive, empowering and supportive relationship with everyone working together towards the same goals. Explain own role and responsibilities in working with colleagues. I am a child care officer working in a residential school. The childcare team consists of twelve other officers and three of whom are senior childcare officers. The residential school has a school-end and a dormitory-end. All childcare officers work in partnership with the teachers as the school run a 24hour curriculum. I am in charge of the middle dormitory that has five boys aged between 13 and 15, as well as two other child care officer. My main responsibilities are to ensure that the children are safe and cared for in the living environment, and that their needs are met emotionally, physically and mentally. Working as a team with colleagues and partners is important as a childcare officer. As part of a team we are able to pass forward any information that may affect any children under our responsibility or any changes or issues around surrounding the team. The role of a childcare officer can be emotionally draining and it’s vital that I support the staff as well as the behavioural issues the children deal with. As whole the childcare team all support one another and it has a positive effect on the children welfare. Outcome 2.2 Develop and agree common objectives when working with colleagues. Each child care officer has key children that he/she are responsible for. To develop and agree on common objectives I meet with the colleagues once a week to discuss Individual Developmental Plans (IDP) for the key children. The IDP is a meeting to agree on a plan on issues and concerns for the child to work on and develop through each week and school term. All the staff that work closely with the same child have the same objectives, and this is inhouse partnership working along with one another. This approach taken by staff members can have a reflective impact upon a child. Outcome 2.3 Evaluate own working relationship with colleagues. I believe that my working relationship with other colleagues is incredibly positive. One of key attributes is that I communicate well at all times. Through effective communication I feel that it increase my confidence and therefore have a positive impact upon the children under my supervision. If the children can see positive behaviour then they tend to follow and I need to lead by example for this to occur. The childcare team are all very supportive to one another and I feel comfortable asking for advice or guidance when an issue or occasion arises that I feel may need better expertise. Also I feel that my colleagues know that they could without doubt ask me for any support that they feel they may need and I would help them. I am always looking to improve as a professional and I take great interest of colleagues that have been in the environment for many more years than me. Therefore as well as theoretical  learning I also enjoy observational learning through observing my colleagues  on a day to day basis. Outcome 2.4 Deal constructively with any conflict that may arise with colleagues. Personal likes and dislikes must be put aside when working as a childcare officer because your main priority is the welfare of the children. Having the ability to communicate constructively at all times with other colleagues is essential and if there are any issues that need be resolved, then we are able to do so through effective communication. If there any conflicts that are cause of concern and needed higher authority then our line manager is available to discuss matters. Also in conclusion to this, any issues arising can be brought forward in a staff meeting held at the end of each week. Issues or concerns should be dealt with immediately so that the team morale and effective team work can proceed. Outcome 3.1 Explain own role and responsibilities in working with other professionals. The roles and responsibilities are determined by which other professional I work alongside. Each child (depending on the situation) has different working partnership. One of my roles is the responsibility for a child’s health and well being. On many occasions I must take the child to the doctors or dentist. I make appointments with these fellow professionals as well as follow up appointments if needed. I also work with professionals such as Psychologists, Social Workers, Foster Parents, Youth Offending Team and Youth Workers. I often meet with these in support of the children I am a key worker for. Although at times having these meeting are emotionally difficult for the child, all the professionals are working together to develop the child’s present and future lives. Outcome 3.2 Develop procedures for effective working relationships with other professionals. Cross Reference with 4.2 Outcome 3.3 Agree common objectives when working with other professionals within the boundaries of own role and responsibilities. Observation of staff de-brief meeting. Minutes from meeting. Outcome 3.4 Evaluate procedures for working with other professionals. The school and local authority have procedures put in place when working with many professionals that cover a number of different situations. These procedures are to protect the child and yourself. Looked After Child (LAC) Review is a procedure which all professionals, carers/parents, and the child work in partnership. This partnership allows all parties including the child the opportunity to give their thoughts and opinions on current issues. It is important that I keep good professional relationships with all that are involved as well as support the child at all times. Outcome 3.5 Deal constructively with any conflict that may arise with other professionals. As discussed in outcome 1.1, integration is really important when working together with other professionals. One occasion in the last few months I had to deal with a conflict with a foster family and a child regarding a school issue. This caused the child to rebel against the foster family as well as the child being aggressive and threatening. I dealt with the issue constructively by having the family acknowledge the issues that miss informing other professionals can cause problems. I then had to educate and rationalize with the parents and child to resolving the issue. Having all parties accept that resolving conflict is often a necessary process to  achieve positive or desired outcomes, and then we can learn and move forward. Outcome 4.1 Analyse the importance of working in partnerships with others. Ensuring the safety of the child and all partnerships working in childcare is important. On occasions we deal with children that break the law and the police need to be informed. When the nature of the crime is explained to the police, we also need to exchange information regarding the child involved. Through the exchange of information and the other agencies that the police have at their disposal, the potential outcome can meet the individual needs of the child. This is an example that specific expertise of others was needed to resolve an issue that was other than just breaking the law. The exchange of information, further working partnerships and meeting the individual needs can result in consistency of care for the child. Outcome 4.2 Develop procedures for effective working relationships with others. When a child absconds from the residential school grounds, a procedure has put in place to warrant the safety of the child. The first call is to the senior staff and they are informed immediately that a child has absconded. The school then phone the police to help in the search of the child. Also the school work in partnership with the parents and foster parents to ensure that the issue is explained correctly, what is being done and the outcome of the event. Outcome 4.3 Agree common objectives when working with others within the boundaries of own role and responsibilities. Observation Outcome 4.4 Evaluate procedures for working with others. Cross reference with 3.4 Outcome 4.5 Deal constructively with any conflict that may arise with others. Observation Bibliography †¢Ã‚  www.childcarenetwork.com/childcare_relationships[Accessed:21/07/2013] †¢Ã‚  Equality and Human Rights Commission (2010), Policy, Working Better Childcare Matters: improving choices and chances for parents and children †¢Ã‚  Glasby.J.,Dickinson.H.,(2009) International Perspectives on Health And Social Care: Partnership working in action. p162.

Kwality Walls vs Dinshaw

MANAGEMENT THESIS ON â€Å"FACTORS INFLUENCING TO PURCHASE KWALITY WALLS ICE CREAM OVER DINSHAW`S IRRESPECTIVE OF DEMOGRAPHIC PROFILE IN THE ROURKELA† By (PRANAB MISHRA) E-No. 0801215708 (INC Rourkela) T ABLE OF CONTENTS 1. Acknowledgements. 2. Introduction a. Objectives. b. Limitations. 3. Research Methodology. 4. Findings. 5. Conclusions. 6. Appendices. 7. References. ACKNOWLEDGEMENTS Any accomplishment requires the effort of many people and this work is not different. I am thankful to my faculty Supervisor Mr. C. P. Giri for supporting me and guiding me throughout the project. This report would not have been possible without her help.I am equally thankful to the Principal, INC Rourkela, Mr. D. P. Das for encouraging me and inspiring me to do my project with full dedication. PRANAB MISHRA INTRODUCTION HISTORY OF ICE CREAM Ice Cream is the most famous delicacy all over the world. People of all ages love ice cream and frequently enjoy it. Here are some amazing facts about ice cream: †¢ †¢ †¢ †¢ †¢ †¢ †¢ †¢ †¢ †¢ †¢ †¢ †¢ †¢ †¢ †¢ Nero (37-68 A. D. ), The Roman Emperor, is said to have eaten a sort of water-ice. The Chinese claim that they have been making and consuming Ice Cream since ages. Supposedly, Marco Polo (1254 – 1324) carried the Chinese Ice Cream recipes back with him to Venice.These were then introduced to the French by Italian chefs retinue of Catherine de? Medici when she married Henri II of France. Royal Ice Cellars were built in Mesopotamia in around 2000 B. C. These were used to cool wines and foods During the late 1600s, The French King Louis XIV was known to have feasts with colored water-ice and liqueurs. Nicholas Lemery’s Recueil de curiositez rares et nouvelles de plus admirables effets de la nature, published in 1674, contained the first recipe for flavored ices. The Quaker colonists who brought their ice cream recipes with them introduced ice cream to the United States.It is said that Ice Cream was regularly consumed by Ben Franklin, George Washington, and Thomas Jefferson. During the eighteenth century, the spread of ice pails and cookery books with ice recipes, almost everywhere around the globe, resulted in the delicacy becoming more common. Robert Green, in 1874, is supposed to have invented the Ice Cream Soda, which took ice cream consumption in America and other parts of the world to great heights. The twentieth century saw an explosion of sorts in the popularity of ice cream owing to availability of cheap refrigeration.Italian confectioners made Gelato, their own form of Ice Cream, which became immensely famous due its texture and lightness. During the St. Louis World’s Fair in 1904, cones were used for the first time to serve Ice Cream. A chemical research team in Britain came up with the soft ice cream, which had more air in it. It became immensely popular because of its creamy yet light texture. Toda y, it is popularly known as the ‘Softy’ ice cream. †¢ In the 1980s, the older, thicker ice creams made a comeback and were referred to as ‘Premium’ Ice Creams. Basically the ice-cream business comes under FMCG sector.In India, the condition of FMCG sector is very well and challenging. India is an important market for FMCG players. The Indian FMCG sector is the fourth largest sector in the economy with a total market size of around US$ 18. 1 bn. Ice-Cream segment of FMCG:Ice-cream is one of the most important part of FMCG sector. It comes under Food and Beverage segment. The total market value of Ice-cream trade in India is more than Rs. 20000 crore. It is increasing day per day. During the year of 2002-02, there was very little demand of Ice-cream in India but as the time passed away, the demand of Ice-cream is also increasing in India.Now a day, there are six national level companies engaged in dealing with Ice-cream including two MNCs. The demand of Ice-cream is also increases in India. As the demand of Ice-cream is increasing in India but the market of Ice-cream is not as much as it’s share in US and some other foreign countries. According to the survey of Motilal Oshwal, in the present time, the per capita consumption of Ice-cream in India is US $0. 2 which is US $49 in USA and US $33 in Germany. We can see it in the following table:TABLE 1:- PER CAPITA CONSUMPTION OF ICE-CREAM (IN US $):-As given in the above table, the per capita consumption of Ice-cream in India is only US $0. 2 which is much smaller than the same in USA, but the main thing is the increasing opportunities for Ice-cream trade. MAJOR FACTORS:1. The broad market of semi urban market. 2. Least no. of competition. 3. Increase in consumption level of people. 4. Favorable climate for ice-cream in India. 5. GDP growth and growth in per capita income. We can get all the datas regarding the per capita incoma of India from the following table:TABLE 2:- PER CAP ITA INCOME OF INDIA SINCE 2000 As given in the table, the GDP of India is increasing in the last 5 years.It has brought a remarkable change in the spending habits of consumers; it has moved the consumer’s preferences from economic to premium products. In those days, people unhasitantly wants to spend money on good and quality products. It has been a gain for food and beverage industry. As the result the ice cream industry is also improving and it develops at an increasing rate. THE THREE STAGES IN CONSUMPTION PROCESS OF ICECREAM Pre-purchase:- Brand image, Health issues, suitability Brand image of the ice cream – The consumer considers the kind of image the brand that he is going to purchase depicts.It has to suit certain status symbol, quality and any other personal brand requirements that the consumer may have. It is important that the brand maintains good will, satisfactory to the consumer Health Issue to ice creams relating-The modern consumer is highly health cons cious and is becoming aware of the rising health issues and its impacts. It is important that the brand satisfies this need of the consumers and ensures health related gains rather than loss. About which we will be discussing further in this report. Suitability – The product should suit the taste, flavor and ingredients that is in line with the consumer needs and wants.Purchase:-Price, Environment, Service Price of ice cream -Price should be affordable and the product should provide money’s worth in terms of quality, quantity and consumer satisfaction. as kids also form a main segment of our section a proper care should be given as far as pricing is concerned. Environment-The environment should be such that the consumer wants to stay there and spent some quality and quantity time. Service- The service should be fast so that the customer waiting time should be less and leads to their satisfaction and results in formation of good brand image. Post-purchase:- Quality, Sat isfaction, Store experienceQuality of ice cream – the quality of the ice cream delivered certainly plays a vital role in determining whether the customer will re purchase the brand or not. The quality and taste of ice cream determines the satisfaction level of the customer and hence plays a vital role in determining his approach towards the product. Satisfaction from ice cream- well satisfaction is a holistic picture the total experience of the customer with the brand considering various factors as mentioned above and then finally arriving at a conclusion saying whether he is satisfied or not from the product.OBJECTIVES †¢ Explore the mindset of the consumer towards ice-cream. †¢ Understanding the buying behavior and thinking about Kwality Walls and Dinshaw`s ice cream. †¢ Find out the preference of the consumer regarding the two brands. †¢ Investigate the purchase of Kwality Walls over Dinshaw`s ice cream irrespective of demographic structure in Rourkela city. †¢ Have comparative study of value of products of both the brands. †¢ Determine the customer awareness regarding both the brands. LIMITATIONS †¢ Since ice-cream being an entertainment retailers are not able to highlight the exact attributes. Convenience sampling used here has its own limitations. †¢ There have been some inaccuracies due to non – cooperative and rude behavior of the respondents. †¢ Due to unavailability of accurate secondary data, my reliance was made on the primary data. †¢ When I interviewed children and teenagers, sometimes they use to give answers under the influence of their parents or elders. †¢ Dinshaw`s ice cream has no homepage. †¢ Few outlets for Kwality Wall`s ice cream. RESEARCH METHOD SAMPLING METHOD Convenience sampling was used by the researcher because it is easy and cheap to collect data.Moreover the population size was very large to cover so it was best to use convenience sampling. DATA COLLECTION Both Primary as well as Secondary Research Method has been included for preparing this final report. PRIMARY SOURCE †¢ Observation †¢ Personal Interviews OBSERVATIONS – It is the methods of nothing and recording information without asking specific question from the respondents. The advantage of this method is that it is highly effective to provide information asked for. PERSONAL INTERVIEWS – In this method I asks the question from the performa in the order questions are listed and record the replies.SECONDARY SOURCE †¢ Google search engine. †¢ Other web links. COMPANY PROFILE KWALITY ICE CREAM Kwality Ice Cream is the pioneer in the Indian ice-cream manufacturing industry and in 1956 became the first company in the country to use imported technology for manufacturing ice-cream on a commercial scale. As the ice-cream industry exploded in India, in 1995 Kwality Group joined hands with Hindustan Lever Limited and then there was no looking back. The In dian consumer market was introduced to â€Å"KWALITY WALLS† – the result of a collaboration between global brand Walls and the leading Indian ice-cream brand Kwality.Though the two giants eventually parted ways, the collaboration made Kwality a household name and created deep in roads for the brand in the consumer market. Today, Kwality is not just a brand – it is the ice-cream associated with the Indian summer; it’s the first choice in ice-cream for any child or adult during the scorching Indian summers. Kwality ice-creams are trusted not only for their rich, creamy flavours, but also for their trusted quality and nutritious food value. PRODUCT PROFILE Type Selection Tiramisu Nochiola Caramel Crunch Cookies n Cream Fruit n Nut Mocha Brownie Fudge Paddle Pop Black Grape Jelly Candy Cake XplosionChoco Berry Nova Choco Vanilla Feast Chocobar, Chocolate, Almond Fudge, Fruit n Nut, Moo Stick Sandwich Multi Cornetto Snackers Filrty Strawberry Choco Fudge Butte r Scotch Italian Gelato DINSHAW’S ICE CREAM INCEPTION Early 1930s: Two enterprising brothers, DINSHAW and ERUCH RANA, started a small dairy business in Gittikhadan, on the outskirts of Nagpur. Their obsession with quality and transparent business practices, brought prosperity and confidence to the young businessmen. When opportunity knocked in the form of an Englishman who suggested that they try manufacturing ice cream, the idea was readily translated into reality. DINSHAW’S ICE CREAM† was born in 1933 when Nagpurians came to know the creamy, hand churned delicacy. INTIAL GROWTH An alien concept, ice cream eating was considered a luxury, which could only be indulged in, on very special days during the sweltering heat of Nagpur’s grueling summer. The conviction of their ultimate success, and the vision of these young entrepreneurs, far outweighed the difficulties of running a purely seasonal business with its vagaries of demand . By mid forties, Nagpurâ₠¬â„¢s gentry had extended ice cream eating into the winter and the name DINSHAW’S had become synonymous with the ice cream in Nagpur.THE SECOND GENERATION GROWTH: SAM DINSHAW RANA and JIMMY ERUCH RANA put on the mantles of their august fathers. Burning with the same zeal to succeed, the same uncompromising attitude towards quality and service, the Rana cousins struck out for wider horizons in 1981. With an investment of just Rs. 5 Lakhs, a small factory came up to replace the cattle pounds. The dairy business gracefully gave way to its prospering offspring, the ice-cream business. The magic of† â€Å"DINSHAW’S goodwill spawned a net work of enthusiastic dealer-franchises all over central India, where DINSHAW’S enjoy near monopoly even today.Success breeds Success. The sound business principles of the founders, which gave them their initial success, became the foundation of DINSHAW’S business edifice. Quality consciousness went beyond the quality of relations with employees, business associates and its ultimate consumer. By 1987 DINSHAW’S was known in central India as not only the company, which made the best ice creams, but also the company that built best relations. Persistent efforts from prospective distributors and dealers of other areas and greater demand for varieties from existing areas forced DINSHAW’S to expand its manufacturing capacities.Imported continuous freezers expand plants and storage facilities wide with market demand. By 1989 cold storage depots had sprung up in Raipur, Jabalpur, Indore, Akola, Aurangabad, Pune, Hyderabad, Guntur and Vishakhapatnam more by pressures of demand than by design. Consumer appreciation for its products and for its credo of â€Å"VALUE FOR MONEY† forced continuous expansion and modernization of manufacturing capacities which today are to the tune of 35000 Liters of ice-cream per day. By 1990 the business was experiencing difficulty in getting regular supplies of good quality to need its ever-increasing needs.The obstacles were turned into an opportunity to diversify into Diary business. The firm had turned full circle by coming back to its parent business of Diary which today has a capacity to process and pouch 1lac liters of Milk per day. The citizens of Nagpur who were dependent only on milk supplied by Government Milk Scheme and local vendors welcomed the supply of standardized quality milk and DINSHAW’S became the first branded milk to be sold in Nagpur. Being a responsible corporate citizen and being aware of the needs of protecting its environment, DINSHAW’S have invested more than Rs. 0 lakhs in an Effluent Treatment Plant, which is a model for any industry of its size. As in all other areas, Dinshaw’s foray in Bombay has been on a low key. DINSHAW’S have been able to grow in the face of competition from national and multinational giants of the industry because of the inherent strength of its products, policies and people. PRODUCT PROFILE Type Cups Fundae Strawberry Vanilla Big Cups Kesar pista Choco chips Kaju Kismis Butter Scotch Mango Pista Strawberry Vanilla Bars Ice Lolies Heart Beat Tripple Treat Champ Choco bar Choco bar Kulfi Take Home PacksFamily Tubs Anjir Badam Mocha Almond Banana Split Kesar Kamaal King Alphanso Fruit Overload Choco Chips Butter Scotch Pineapple Supreme Smart Packs Smart Raspberry Smart Mango Tago Family Packs Vanilla Strawberry Pista Party Packs Kesar Pista Butter Scotch 3 in 1 Strawberry Vanilla Log Lamour Club Pack Novelties Sundaes Maha Sundae Butter Scotch Mocha Almond Fruity Fundae Novelties Cassatta Flora Kulfi Yorker Cones Carnival Butter Scotch Choco chips Orange city Badam Roasted ANALYSING AND INTERPRETETION Credit period Company Kwality Walls Dinshaw’s †¢ Days 5-6 days 7 daysThe credit period given by Dinshaw`s is 7 days as compared to Kwality Walls which is providing credit period of 5-6 days. Complain Company Kwality Walls Di nshaw’s Major complaint Delivery time is high Poor service during peak season Rating ** ** Rating levels **** 100% satisfied *** More than 80% ** More than 60 % * Below 60% †¢ It was observed that the dealers are complaining. †¢ 4 star systems is used to find the satisfaction level. Margin structure Brand`s Name Kwality Walls Dinshaws Margin to Distributor 8% 10% †¢ Margin to Retailer 22% 25. 50% Dinshaws is giving more margin than Kwality Walls. Market share (Product wise)Product Strawberry Chocolate Mango Vanilla Others †¢ Percentage 30% 18% 18% 14% 20% Even after the entry so many differentiated product ranges Strawberry is still ruling the market. Importance of Attributes Attributes Taste Price Company Image Advertisement †¢ Conscious 39% 44% 6. 5% 10% It is observed that the people in Rourkela city are more conscious about Price than Taste. These are the four factors which affects the buyers’ decision process. CS ON UMP IO O IC -C E T N F E R AM TEE NAGE R CHILD ADULT OLDPE ON RS Data 41% regarding different consumer’s choice 23% 21% 15% TE ENAG R E CHILD ADULT OLDPERSONThe above graph is showing the demand of ice-cream among the different age level of consumers. As per above data chart, the consumption of ice-cream is more among the teenagers. Due to the season, trend, advertisement, and some other requirements, they prefer ice-cream much more. At the present time, the 41% of total consumption of ice-cream is done by teenagers. Children are second most demandable consumer for ice-cream. In the other sense we can say that the children are the way to turn a person’s mindset for purchasing of goods. Present time, there are 23% of total consumption of ice-cream is done by children.From the last few years, the demand of ice-cream is increased among the service persons, college students, sports persons etc. the 21% of total consumption of ice-cream is made by adult persons. There are some flavors of ice-crea m like strawberry, chocolate etc are most preferred by old peoples. 15% of total consumption is done by old persons. Quality COMPARE QUALITY OF BOTH ICE-CREAM COMPANY PRODUCT AWARENESS All people are known about dinshaws ice-cream. Market Share (Kwality walls vs. Dinshaws) The following table shows the market share of each company in Nasik ice-cream market. CompanyKwality Walls Percentage 9% Dinshaws 23% Dinshaws ice-cream share is 23% in Rourkela ice cream market. dinshaws ice-cream has also exclusive parlors. LITERATURE REVIEW Today Consumers have higher expectations than ever before. They want products to match these expectations. They also want accurate, up-to-date and useful information about what they buy and above all they need Quality According to the report of Sumit Kukreja, a management trainee from Amity University, food and beverages are the one of the largest growing trade in FMCG sector and ice-cream is the pathfinder of this trade.The continues grow in the demand of i ce-cream in India is showing the great opportunity in future. Motilal Oshwal, a marketing research company has been reported that the growth rate of icecream in India is steady but it increasing in the future. Survey by A. C. Nielsen shows about 71 per cent of Indian take notice of pack-aged goods' labels containing nutritional, information compared to two years ago which was only 59 per cent. India is the largest milk producer in the world, yet only around 15 per cent of the milk is processed. The organized liquid milk business is in its infancy and also has large long-term growth potential.Even investment opportunities exist in value-added products like desserts, puddings etc. According to CMIE Data, Aggregate sale of this industry is expected to increase by 19. 2 per cent during the December 2009 quarter. FINDINGS 1. The basic reason of buying that brand most of the answers were quality, availability, packaging and the decor of the store. 2. Consumers preferring DINSHAW`S and KWA LITY WALLS were a bit price conscious though but they agreed that they do look for more quality and taste. 3. The advertisements and offers do influence consumers purchase behavior regarding ice cream. 4.The basic needs that consumers want to fulfill through an ice cream are taste and quality. And that without providing taste it is not possible to sell a product like ice cream. 5. Any ice cream brand in the town should have innovative packaging, more flavors, availability, natural elements etc. to cater to their unfulfilled needs. 6. There is lack of Sales Promotional Activities i. e. free tattoo, extra weight, toys, quiz contest etc. 7. Some of retailers places both brands according to consciousness and demand of customer 8. Dinshaws ice-cream share is 23% in Rourkela ice cream market whereas Kwality walls has only 9% market share. . The quality of Dinshaws ice cream is better than Kwality walls ice cream. 10. Dinshaws ice-cream has different variety of ice-cream. They have provide d many packs such as select & premium. These two have provided the customer to choose a pack of his choice. CONCLUSIONS 1) The response regarding both the companies varies from person to person. 2) India has a good potential market for the ice-cream; research shows that an average Indian eats ice-cream four times a year so company must try to increase this rate by promoting effective campaign. ) Taste and price are the two main attributes that people feel important for the purchase of ice-cream. 4) During survey it was found that Kwality Walls has less visibility, which has capability to retain image in consumers mind. So it is very necessary to increase it. 5) Rourkela has lots of nearby places for picnic, which remains overcrowded on weekends, so more mobile vans should be added to increase the sales. 6) Some of the innovative ideas should be made for the high selling retailers. Such as forming the club and giving them special packages which will encourage the dealers. ) To attrac t youths, sponsorship programs needs to be taken. 8) The rates of all the companies are generally equal. But special item of ice-cream’s rates are different. Such as party packs, family packs, novelty & other the rates, which are equal of all the companies in regular items such as Ice candy, Bar, Cone, Small Cups & Large Cups. 9) Finally I would like to conclude that as far as Rourkela city is concerned people purchase more of Dinshaws ice cream instead of Kwality Walls ice cream. APPENDICES QUESTIONNAIRE (Common) 1. What is your favorite brand in ice cream? . What makes you like that ice cream? 3. How much importance does price play in your choice of brand of ice cream? 4. To what extent do the advertisements and offers influence your purchase? 5. What is the only thing that an ice cream must have according to you? 6. What will be the factors that you suggest a new ice cream brand in your town should have? QUESTIONNAIRE (Special) 1. DO YOU KEEP THE ICE-CREAM? A) YES__ B) NO_ _ 2. WHICH IS YOUR LARGEST SELLING ICE-CREAM BRAND? A) DINSHAWS__ B) KWALITY WALLS__ 3. WHICH CATEGORY OF ICE-CREAM PREFERS BY CONSUMERS?A) PREMIUM __ B) CONE__ C) CUP__ D) STICK__ E) OTHERS__. 4. ARE YOU SATSFY WITH THE DELIVERY SYSTEM OF DISTRIBUTOR? A) STRONGLY SATISFY__ B) SATISFY__ A) AVG. SATISFY__ D) LOWER SATISFY__ E) UNSATISFY__ 5. How do you scale your ice-cream? ATTRIBUTE POOR AVERAGE GOOD EXCELLENT PRICE SWEETNESS PACKAGING SCHEMES AVAILABILITY 6. SUGGESSIONS†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦.. REFERENCES http://www. kwalitywalls. in/hoic. htm http://www. kwalitywalls. in/freezer. htm http://www. hul. co. in/brands/kwality_walls. asp http://www. scribed. com http://www. google. com

Intercontinental Hotels Group

Intercontinental Hotels Group (IHG), formerly Bass PLC, was founded in 1777 by William Bass, when he established a brewery in the English town of Burton-on-Trent. The year 1876 was a landmark year for Bass, when it was recognized as the largest brewery in England. Even more notably, it was also this year that Bass’s red triangle trademark became the first trademark to be registered in England. During the 1960s, Bass made two strategic and significant mergers. In 1961, Bass merged with Mitchells & Butler, becoming Bass, Mitchells & Butler. In 1967, Bass, Mitchells & Butler merged with Charrington United Breweries to become Bass Charrington Ltd [30]. The year 1970 marked Bass’s entrance into the world of hospitality, as it purchased about 50 hotels from the oil giant Esso [31]. These hotel holdings became known as Crest Hotels. Renamed Bass PLC in the early 1980s, the company’s leisure subsidiaries, including its hotel division, â€Å"contributed substantially to Bass’s growth and profits† [32]. In 1988, Bass made the first significant international move into the hotel industry by acquiring the international assets of Holiday Corporation outside the United States, Canada, and Mexico for $ 475 million [33]. The year 1989 saw the advent of legislation on the brewing industry through Beer Orders. Through Beer Orders legislation, the government sought to limit the vertical integration within the brewing industry by limiting the number of pubs a brewer could own [34]. Bass’s response was to continue to focus on and develop its international hotel business. Therefore, on August 25, 1989, Bass made a monumental decision to purchase Holiday Corporation’s flagship Holiday Inn chain for $ 2. 23 billion. Included in this purchase were 1,410 franchised Holiday Inns and 177 company-owned and – managed Holiday Inns [35]. Founded by Kemmons Wilson in 1952, Holiday Inn quickly grew into the largest lodging corporation in the world. A 1951 road trip to Washington, D. C. , with his wife and five children had convinced Wilson of a great need for a brand – name hotel/motel that families could trust anywhere they traveled. Importantly, Wilson was aware of the coming construction of a $ 76 billion federal interstate highway system and planned to take full advantage by building Holiday Inns alongside it. His foresight paid off as the interstate highway system popularized travel from coast to coast. â€Å"It has been said that what John D. Rockefeller did for gasoline and Henry Ford did for automobiles, Kemmons did for lodging: standardizing a product and making it available to the masses at a reasonable price anywhere they went† [36]. When Bass purchased Holiday Inn, the chain was in the midst of a decline due to aged properties and poor services. Additionally, the hotel industry was seeing great growth in budget hotel chains such as Hampton Inn. To counter these issues, Bass began a $ 1 billion renovation project for the Holiday Inn brand, launched its own budget hotel chain called Holiday Inn Express in 1991 to add a complementary brand in the limited – service segment, and launched its high – end Crowne Plaza Hotels in 1994 to move the group into the upscale market [37]. It entered the profitable U. S. upscale extended–stay segment with the introduction and development of Staybridge Suites by Holiday Inn in 1997 [38]. With the money raised through the sell-off of various retail businesses, Bass outbid Marriott International, Patriot American Hospitality, and Ladbroke Group to acquire the Intercontinental hotel chain from Japan’s Saison Group for $ 2. 9 billion in 1998. Included in the acquisition were Intercontinental’s 211 hotels in 77 countries [39]. Thomas Oliver, then chairperson and CEO of Bass’s hotel division (Holiday Hospitality), summed up the acquisition well when he said that Intercontinental provides an â€Å"excellent geographic complement to Holiday Hospitality’s current structure and gives us a broader portfolio of brands spanning the midscale and upscale markets around the globe. The purchase . . . is consistent with our strategy of growing Bass’s business in markets which offer long – term growth opportunities† [40]. On June 14, 2000, Bass severed its 223 – year – old tie to the brewing industry when it entered into an agreement to sell its beer brewing division to Interbrew for $3 billion [41]. Along with Bass’s sale came the cessation of its name and, on June 28, 2001, Bass officially became known as Six Continents PLC [42]. On October 1, 2002, Six Continents announced that it would be demerging the group’s hotels and soft drinks business, Britvic (to be called Intercontinental Hotels Group PLC) from the retail business (to be called Mitchells & Butlers PLC) [43]. This separation process was completed on April 15, 2003, and Intercontinental Hotels Group PLC (IHG) became a distinct, discrete company. In December 2003, the midscale extended – stay brand Candlewood Suites was added to IHG’s portfolio. The new brand complemented the existing Staybridge brand and increased IHG’s U. S. system size by an additional 109 hotels and 12,500 rooms. In April 2004, IHG introduced Hotel Indigo, a hotel brand developed primarily for conversions, to fit a variety of markets in preferred locations. The new brand was designed as a lodging alternative for the traveler seeking a refreshing hotel experience, not just a hotel room. IHG announced the disposal of 100 percent of its holding in soft drink company Britvic in December 2005. The total proceeds received from the disposal of IHG’s entire interest in Britvic were ? 371 million. The disposal of soft drink assets allowed IHG to focus on being purely a hotel company [44]. Intercontinental is the world's first truly global brand that has put the knowledge and understanding of each destination at the core of its business. The brand is deeply rooted in a mosaic of cultures and landscapes that define our world. Thanks to its unique heritage, Intercontinental is able to go out of its way to enrich guest stays with authentic experiences that make their world feel bigger. To fulfil this promise, the brand launched a programme to encourage the sharing of local knowledge so guests get more out of their stay. The Intercontinental brand is currently enjoying unprecedented growth, with 63 projects in the pipeline. There is still significant opportunity to expand, especially in high-demand city centres and under-penetrated resort locations. Each Intercontinental Hotel development is unique and indigenous to its location, and attains landmark status in the locale that it touches. The Intercontinental Boston won â€Å"Development Project of the Year† at the Americas Lodging Investment Conference in 2007, owing to elegant design and insightful use of the historic waterline. The Intercontinental Nanjing, currently under construction, will soon stand as one of the tallest hotels in the world. Intercontinental Hotels & Resorts' unique market positioning provides many performance advantages. Resting between upper-upscale and luxury, the Intercontinental brand has greater rate elasticity within both market segments without the typical expenses. So guests experience a luxurious atmosphere while the hotel operates with upper-upscale service – the perfect balance for guests and owners alike. IHG’s success is built upon its commitment to matching owners with the right brands in the correct markets. Intercontinental was among the earliest international hotel chains to enter the Kazakhstani market. IHG operates hotels in three different ways – as a franchisor, a manager and on an owned and leased basis. The business model focuses on managing and franchising hotels. Franchising is the largest part of the business: over 3,800 hotels operate under franchise agreements. IHG manages 624 hotels and owns 16 hotels worldwide (less than 1% of the portfolio). The strategy of Intercontinental Hotels Group is to build the hotel industry’s strongest operating system focused on the biggest markets and segments where scale really counts. IHG’s operating system is made up of all the things it does to drive demand for its brands. This includes advertising and marketing campaigns, 10 global call centres, 13 local language websites, an 8,000-strong sales force, Priority Club Rewards – the world’s largest hotel loyalty scheme which has 48 million members – and all the advantages that IHG’s global hotel distribution and scale brings to brand awareness. One of the points highlighted in the list of strategic priorities of IHG along with such aspects as improving the performance of the brands and generating excellent returns from the hotels is strengthening the organisation through investing in people. The activities IHG supports are aligned with its corporate values and Winning Ways. IHG’s Winning Ways are how the staff members behave every day – a set of behaviours based on values that are helping the hotel chain to become one of the very best companies in the world. They reflect the values that were developed through research with the employees across the world into how they behave at work every day – and how they want the people they work with to behave. The Winning Ways provide a strong sense of shared purpose, and are critical to driving the business performance forward, as well as making each hotel of the chain a great, enjoyable place to work. IHG’s Winning Ways include the following points: Doing the right thing. Everyone engaged in providing services for guests and fulfilling managerial functions must keep promises and must not let people down. They also ought to take responsibility and take decisions even when they’re difficult. Showing care. It implies treating people as individuals, looking and listening for the little things that make a difference and using the own experience to find new ways to deliver great service. Aiming higher means putting hearts into learning new things, challenging and encouraging each other and always looking for ways to improve. Celebrating difference. Every member of IHG should welcome different perspectives and listen to everyone’s ideas, be respectful of all cultures, look to learn from others and play an active role in the communities in which IHG operate Working together. Everyone in the team must work hard to develop excellent working relationships with colleagues, think about what they do and how it might affect others and trust and support each other. Part of the IHG’s commitment to responsible tourism is creating opportunities for local people, preserving local customs and traditions and introducing guests to local cultures. With operations in more than 100 countries across six continents, ensuring that each hotel operates responsibly in local communities is a key priority for the company’s management. Given the economic downturn, focus this year has been on maximising the benefits the hotels bring to local economies via direct and indirect employment, taxes paid, local purchasing and donations to community projects [45]. In addition to their corporate efforts, IHG hotels are also involved in their own right with their communities through in-kind donations, grants and volunteering programmes. Hotels’ grassroots level activity is now surveyed as part of Green Engage. The company trains potential employees in their communities and work with local and regional Chambers of Commerce and trade and industry associations to support workforce development. In China, for example, it has launched an innovative public/private partnership, the IHG Academy, with renowned educational institutes in the region. With the first launched in Shanghai in June 2006. These Academies now operate in 11 locations, are supported by 25 partners in the region and in December 2009 had 5,000 students enrolled on one of these programmes. IHG also works with other companies and government bodies to identify and address workforce issues in the countries where it has a substantial presence. Owing to such issues as working conditions, skills shortages, infrastructure development – particularly in developing countries – on which the hotels need to focus in order to provide local economic opportunities. This is why two key policies for Human Rights and Supporting Communities have been put in place. IHG has detailed Group-wide policies on key Corporate Responsibility (CR) issues, including: code of ethics and business conduct, environment, human rights and community. Environment. IHG understands its responsibility to respect the environment and manage its impacts for the benefit of the communities in which it operates. IHG commits to measure, manage and innovate. Human rights. IHG supports and protects human rights within its sphere of influence. As a responsible company with operations in nearly 100 countries, it believes that strong ethics and good business go together and is committed to complying with the laws and regulations of the countries and jurisdictions in which it operates. To demonstrate its commitment in this area the company: †¢Supports the protection of human rights, particularly those of the employees, the parties with whom it does business and the communities within which it operates; †¢Respects its employees’ rights to voluntary freedom of association, under the law; †¢Provides a safe and healthy working environment; Does not support forced and compulsory labour or the exploitation of children; †¢Supports the elimination of employment discrimination and promotes diversity in the workplace; †¢Provides remuneration, wellbeing consideration and tools for growing careers for the employees; †¢Promotes fair competition and does not support corruption; †¢Conducts its busin ess with honesty and integrity in compliance with applicable laws; †¢Will develop and implement company procedures and processes. Supporting the communities policy. IHG has a corporate commitment to be actively involved in local community issues. The chain has a clear mission that guides all its charitable endeavours: to support global efforts that represent the business goals of IHG and to give back and thank the communities in which it operates. IHG provides great opportunities and experience which helps staff progress. The hospitality industry does not just employ receptionists and room attendants. To keep any large hotel operating round the clock takes a diverse team of highly skilled specialists with backgrounds ranging from accountancy to IT. Therefore maintaining its position as the world’s largest hotel group means IHG can offer more opportunities to develop a career in many different directions. â€Å"IHG is the biggest hotel group in the industry, providing staff with lots of career opportunities. Already I think that the skills that I have gained through working with IHG have given me a better platform from which to launch a successful career† says Mike Li, IHG Academy graduate. A Holiday Inn hotel’s employee asserts, â€Å"IHG offers opportunities to people who aspire to gain experience and develop their profile in an ndustry that is truly international† [45]. To make sure that all of its members share a common purpose of â€Å"creating great hotels that guests love† and are engaged in achieving it, IHG has made a commitment that will create an environment and culture where they can give their best and make a difference. It is called â€Å"room to be yourself†. People may al l work for different brands, speak different languages and like different things, but all of them are passionate about something. Whether an employee’s passion is karaoke or canoeing, IHG promises to provide an environment so that he/she can bring the same amount of energy and the unique personality to work. IHG admits that it is their people who drive the success of the business, so the company invests in their skill to allow them to improve and progress to a more challenging and responsible position. To help the staff to do this IHG offers a range of training programmes designed to develop their potential from the moment they become a part of the IHG team. A range of functional training and leadership development initiatives covers Revenue Management, Sales & Marketing, Housekeeping, Maintenance and Supervisory Leadership. IHG also takes advantage of the online training programmes developed in partnership with the Hospitality Research Institute. In 1966 Professor Chase (Ithaca, New York) who has been associated with the School of Hotel Administration since 1962 undertook development of the first â€Å"management game† for hotel administration. The result of this effort was the Cornell Hotel Administration Simulation Exercise (CHASE). Professor Chase’s course responsibilities involved property management, information systems, accounting, finance, and business strategy. In addition to teaching undergraduates, he has been active in the School's Professional Development Programme (PDP). This programme serves the needs of industry practitioners from around the world in multiple endeavors. IHG is the first hotel group to develop and conduct an online version of the renowned Cornell Hotel Administration Simulation Exercise (CHASE). According to Cornell Professor Daphne Jameson, â€Å"The ever increasing globalization of the hospitality industry and movement of people across international borders heightens the need for intercultural education and training. However, few intercultural training materials have a hospitality focus, and customized instruction is costly. The tool presented helps reduce cultural barriers by providing a low-cost, hospitality-specific intercultural simulation that hospitality practitioners and educators can use with a wide variety of audiences. CHASE has helped companies and non-profit organizations analyze communication problems and develop solutions, for instance, assisted individual hotel companies and tourism organizations in Armenia, Azerbaijan, Georgia, Kazakhstan, Kyrgyzstan, Russia, Tajikistan, and the Ukraine in comparing communication strategies and designing effective websites [45]. Senior Leadership Programme offers a structured route to developing the competencies required f or top-level management. The programme offers psychometric assessment and course content delivered by leading university academics that is focused on connecting with individual corporate, personal and career goals. IHG is also the only hotel group that offers assessment centres across the world to help high performing individuals in corporate, executive and supervisory roles move on and up to the next level. The most important promise that IHG gives to each and everyone who works for it is room to grow.

1989 Detroit Free Press Profits Essay Example | Topics and Well Written Essays - 500 words

1989 Detroit Free Press Profits - Essay Example After the merger, the two daily newspapers should result in making huge amounts of profits since the level of competition will greatly reduce. This will be achieved when the two companies share the previous sales data and put more emphasis on the particular variables that previously had contributed to either company’s’ downfall. In addition, the geographical coverage of two companies will increase since the areas covered by one of the dailies will also be covered by the area. Moreover, the number of people who subscribe to the dailies will increase since one company will now share the previous market that had been divided into two. However, the unavailability of competition will lead to a new high price of advertising from companies since the demand for advertising will remain constant and the supply of advertising institutions will reduce. Moreover, the sellers of the newspaper will increase the price despite the printing cost and operating expense reducing due to adva ntages brought about by greater economies of scale. This means that the now big company can bid for larger orders that save money. Bidding larger orders also advances purchasing power, since there is a greater possibility for negotiating with advertisers (Samuelson & Marks, 2012). The two companies cut the advertising rates substantially before the merger since they no longer had to spend a lot of money to achieve a high market share. The high level of competition between the two companies drove them to incur a lot of cost in a move to achieve a high-end market and try to attract high-level business that would advertise in their newspapers. Moreover, a higher customer base will increase the value of the company and thus scoop a bigger value during the merger. After the merger, the two companies now own the entire market share and no longer require incurring huge costs to achieve the

Porter's Five Forces Analises Essay Example | Topics and Well Written Essays - 1000 words

Porter's Five Forces Analises - Essay Example This essay will implement porter’s five force model to conduct an analysis of the competitive environment of UK coffee industry. Discussion Porter’s five forces model is an analytical tool that helps organizations to determine the competitive force of supplier’s bargaining power, buyer’s bargaining power, industry rivalry, threat of substitutes and threat of new entrants within an industry. Industry Rivalry UK coffee market is highly competitive as several leading global coffee chains and potential local chains are competing with each other within this similar industry. Starbucks is the leading organization within the UK coffee industry. High concentration among the rivals, high fixed costs, static market growth and presence of several perishable products, such as coffee drinks and food items are the major characteristics of UK coffee industry (Kine, 2010, p.245). Organizations like Starbucks and Costa are competing with each other for the same customers. These organizations have similar corporate goals, such as customer friendly products and employee friendly business policies and strategies. Zero switching cost for the potential customers promotes price war among the organizations (West, 2012, p.165). On the other hand, static market growth forces the existing organization to fight with each other for the market share. This intense market competition forces the organizations to adopt aggressive marketing strategy to survive in the market (Hill and Jones, 2008, p.12). Looking into these above aspects, it can be stated that the rivalry among existing organization within UK coffee market is quite high. Threat of New Entrants It is true that organizations within this industry require large capital to developed coffee chain stores. Therefore, it is difficult for the newcomers to compete with the potential and existing organizations with high capital and more than sufficient finance (Kim and Mauborgne, 2005, p.66). On the other hand, sig nificant and favourite locations are already occupied by the leading organizations. Therefore, it is tough for the new entrants to enjoy maximized footfall. Significant brand differentiation and differentiated product line increases the brand preference of leading players. It is difficult for the new organizations to compete with these leading players at the initial stage. Last but not the least; high legal entry barriers and market saturation can make it difficult for the new entrants to maximize market share at initial starting phase. Looking into these factors, it can be stated that the threat of new entrants is low. Threat of Substitutes Coffee is considered as a major energy drink products. The popularity and acceptance of this product is unavoidable. Recently, several food retail chains and soft drink manufacturing and distributing organizations are introducing several substitute calories free and differentiated energy drink products (Hutchens, 2009, p.31). Globalization and a dvanced technology is motivating organizations to offer substitute products. Somehow, these differentiated substitute products is affecting the total market share growth of the coffee industry. In addition to this, low or negligible switching cost to other substitute products in encouraging the potential customers to taste the differences. Though, several coffee chains are trying to differentiate their brand and product level, but

Judy's Marketing plan Essay Example | Topics and Well Written Essays - 500 words

Judy's Marketing plan - Essay Example Aside from this, the major airport nearby is also a good opportunity for an additional client base. 2. There are two things that Judy has to consider in entering the pet grooming and boarding business within her area. The first one is the addition of in-house pet sitting in her service. Since Judy has an experience in this kind of job, she is qualified to attend to the needs of her prospective clients' pets at the comfort of their homes. According to Rod Scofield and Russ Mclean, pet sitting has many benefits that are fitted for Judy's market. Aside from minimizing the risk of exposing their pets to traumas and possible illnesses, the presence of pet sitters within the homes of their clients even contributes to crime deterrence in the community. Pets are given personalized and comprehensive care that is missing if they are to be groomed outside of their familiar territories. It would also give peace of mind to the clients, knowing that their pet and even their homes are safer because of the pet sitter present in their homes. Another targeting strategy that she should do is to promote her services via the web. Since her market are web literate and experts, she has to offer her service to them through the most familiar marketing venue they know-the Internet.

Case study 'THE CALL CENTRE AT TENGO LTD' Essay

Case study 'THE CALL CENTRE AT TENGO LTD' - Essay Example To facilitate customers, Tengo has customer center that provide various services to its customers such contact centre for spare parts, accessories and for extended product warranties etc. The customer center also provides technical support service for their existing customers; and point for customer complaints. Tengo customer service centre also conducts field enquiries about Tengo products. Tengo contact centre is situated in green-field site situated in the outskirts of large town in the Midlands. This location also has other customer service centre that exerts considerable pressure on labor market. Tengo holds good reputation for paying appreciable monetary compensation to its employees; however, it does not have positive remarks regarding its employment policies terms and conditions. In recent past, Tengo on evaluation of HR mainly in customer centre concluded that centre is overstaffed conduced rationalization and restructuring. Year-end customer feedback has reflected a decline in service quality and HR manager is concerned to explore the element of people and process in this poor performance. According to Marr & Neely (2004, p.7) nowadays the customers of call center are looking for more effective and efficient customer service. ... The report will also conclude with overall remarks on restructuring at Tengo customer centre. THE CHANGES AT TENGO CUSTOMER CENTRE In the periodic HR planning exercise in head-office, HR manager concluded customer centre being overstaffed with respect to its overall growth. For the purpose, staff rationalization and restructuring was conducted. The restructuring move resulted in many changes in the customer centre; broadly can be defined under following three heads (Coucke, Pennings, and Sleuwaegen, 2007): Reduction in the number of jobs Strict demarcation of boundaries of jobs Cost incurred on automated product support system for customer. Interactive systems automated systems aimed to get two benefits of improved quality of service and reduced training and development of employees. Under new structure, entire staff of customer centre was categorized into levels; Level 1 constituted entry-level positions dealing with customer complaints. Majority of advisors were categorized under L evel 2 across various departments. Level 3 advisors accounted those employees assigned task of dealing with detailed technical problems CONSEQUENTIAL IMPACT Consequential impact of the HR move understudy resulted negatively. This new structure that defined boundaries ended the employees’ movement across the departments; resulted in ending up of learning and development opportunities available to employees with rotation across department. Overall, call centre job has low intrinsic value (Sako, 2006). Call centre jobs are classified into two groups of ‘quality oriented and ‘quantity oriented. As the name implies, former is characterized with more multifaceted and individualized interaction of call agent with customer

The advantages and disadvantages of women in police Essay

The advantages and disadvantages of women in police - Essay Example It was, of course, the same male police administration that had refused over the years to assign women to general patrol and there by had blocked police women's access to the required experience2. However this trend could not be continued for long and they had to give the opportunity to women police. Finally when women were given the opportunity, as a result of Federal law mandating equal opportunity regardless of gender or race, to perform general police work and serve on patrol, they demonstrated their fitness for police work. Statistics point out certain facts about women police. In 2001, women accounted for only 12.7% of all sworn law enforcement positions in large agencies, 8.1% in small and rural agencies3, and 14.4% in federal agencies. Even though women gained an average of roughly half a percentage point per year within large police agencies from 1972 to 1999, there is increasing evidence that this trend is now reversed. For instance, the representation of women in large police agencies in 2000 and 2001 in reality declined from the year before i.e. from 14.3% in 1999 and 13.0% in 2000 to 12.7% in 2001. hence it can be clearly noted form these statistics that at the present rate, women will not achieve equality in large police agencies for several years to come. Obviously, if the similar trend continues barriers will continue to exist for women in the field of law enforcement4. There are advantages and also a few disadvantages of women in police force. As a result there is a controversy over how the women's policing style differs from men's style and also if this difference have any impact on overall policing. Many times it was observed by many of the researchers that women in the police service itself are reluctant to discuss these differences in styles. This is mainly because they think this may push them back into specialist positions that may have tremendous prestige but often limit good promotional opportunities. Many feminist groups, predominantly the U.S.-based National Center for Women and Policing, a project sponsored by the Feminist Majority, an activist feminist group in the U.S., believe that women's difference is an advantage5. Hence, they consider that, in many of the areas of police activity, women are especially adaptable and can even perform much better than men. There are certain unique works in policing that women can handle with more efficiency. For instance, policewomen are particularly suitable for working for special police prostitution groups, dealing with migrants in prostitution and trafficking in women within the larger cities. They are in fact becoming more and more experienced concerning working with police groups dealing with domestic violence and juvenile affairs. Policewomen are generally more acceptable to women and children who have been the victims of the misdeeds of men. In such cases girls and young children have more confidence in women. Today crime prevention is much more important than punishing for a crime after it occurs. The field of crime prevention is becoming more significant to police agencies and here policewomen play their greatest role. Women police are also gifted in gaining the confidence of children and in identifying antisocial

Tourism in dubai Research Paper Example | Topics and Well Written Essays - 2250 words

Tourism in dubai - Research Paper Example 1.1 THESIS STATEMENT According to the present day context, tourism industry has been designated as second largest sectors after oil export in terms of revenue generation and prevalent employer within the United Arab Emirates (UAE) (Henderson, "Tourism in Dubai: Overcoming Barriers to Destination Development"). Keeping with the present spontaneous growth of the Dubai tourism industry, the study duly focus on critically discussing the inclusive tourism sector of Dubai through briefly demonstrating its historical journey towards becoming an emerging tourism destination for the global clients. Moreover, the discussion would also incorporate major attractions of Dubai along with its renowned events that enable the city to identify itself as one of the leading tourism destinations of the world. Additionally, the study would further reflect on the future initiatives of the Dubai government towards increasing the performance of its tourism sector. 2. BRIEF HISTORY OF DUBAI TOURISM INDUSTRY A ccording to the demographic measurements, Dubai is the most densely populated place as compare to the other emirates within the UAE. The place has been identified as one of the largest trade and business centers for the global marketers. In relation to the historical background of Dubai, the export of oil to overseas countries is the primary source for the place to gain economic growth. However, since the past few years, tourism has emerged as the major contributor to the economy of the city (Henderson, "Tourism in Dubai: Overcoming Barriers to Destination Development"). The establishment of Dubai Commerce and Tourism Promotion Board (DCTPB) in the year 1989 can be considered as the initial step of the government to modernize the Tourism Department of Dubai. However, DCTPB during the year 1997 was transformed and was later came to known as the Dubai Department of Tourism and Commerce Marketing (DTCM) which was primarily intended towards promoting tourism in the city. The continuous development and considerable investments in the tourism industry has been widely recognized to introduce Dubai as a popular tourism destination for the global clients (Dubai Department of Tourism & Commerce Marketing, â€Å"Dubai for Tourism†). The primary objectives of the DTCM boards have been oriented towards increasing awareness of Dubai as a favorable and appealing tourist destination through continuous development of its tourism sector, with the intention to increase inward investment within the emirates. Moreover, the board is also identified to empower with adequate responsibility of conducting marketing and promotional activities of Dubai’s tourism sector. With this notion, the tourism industry of Dubai has fueled and obtained adequate capability of attracting global audiences towards its exceptional tourism and hospitality services (Dubai Department of Tourism & Commerce Marketing, â€Å"Dubai for Tourism†). 3. ATTRACTIONS In relation to the present to urism infrastructure, Dubai can be regarded as one of the unique and most dynamic tourism and business locations for the global audience. The tourism

Give a rationale for the desin of a retail organisation based on Essay

Give a rationale for the desin of a retail organisation based on marketing principles - Essay Example El Corte Ingles, a retail outlet based in Spain, expanded into Portugal and other EU countries, and signed two home-shopping channels in Spain, besides having introduced the first virtual hypermarket on the Web for that country. Sainsbury, a UK major, entered into alliance with Esselunga of Italy, Docks d’ France and Belgium’s Delhaize. This alliance provided the four companies the â€Å"opportunity to pool their experience and buying power to expand into other European markets and face growing competition† (p.415). The design of a retail organisation entails answering some critical questions regarding customers, competition, suppliers, intermediaries, and stakeholders. A marketing plan-of-action would be the perfect, simplified nuts-and-bolts assessment to leverage an effective strategy. Here, we provide a detailed assessment on what the marketing audit for a Retail design may look like : It is important to classify your customer into demographic groups for the convenience of focused marketing efforts. The main categories being: Age, Sex, Ethnicity, Language, Income-level, Education, Occupation, Material possessions, etc. Most data can be garnered from Census agencies and Market Research firms. Here, the objective is to run deeper into the lifestyle and behavioural pattern of targeted buyers. People have different tastes, prejudices and inclinations towards purchase decisions. The marketer’s efforts should be directed at understanding the â€Å"pulse† of the customer. Amway, e.g., has different strategies for different world markets. In much of Latin America and Asia, for instance, it pushes for direct marketing. In Eastern Europe though,

Islam Essay Example | Topics and Well Written Essays - 1000 words

Islam - Essay Example Islam is not just a religion; in fact, it is a complete way of life which teaches Muslims peace, mercy and forgiveness (Mawdudi 1975). Islam is a relatively new religion as compared to the other religions of the world. Muslims believe that the Holy Prophet was the last prophet and there were many before him starting from Adam, Noah, Abraham, Moses, Jesus and many more. The Holy Prophet was born in Makah and became the prophet at the age of 40. He was a pious man who had to face many persecutions in order to propagate the word of god. He faced persecutions because Islam taught equality amongst all and people of Makah were not willing to accept that. During his life, he propagated Islam throughout the Arabian Peninsula and beyond. He led his life by example. Today’s Muslims try to follow the footsteps of the Holy Prophet, which is called the Sunnah. They try to live their lives like him in order succeed in the world hereafter. Hadith, the sayings of the Holy Prophet, also provid e Muslims with guidance for how to go about different endeavors. Religions are dogmatic in nature and Islam provides a complete guideline for how to go about our lives in the form of the Holy Quran, Sunnah and Hadith (Understanding Islam and Muslims, 2012). Muslims believe that the Holy Quran is the word of the Almighty Allah himself. ... plete code of life as instructed by Allah and serves as an authentic guideline to Muslims when in need of guidance for economic system, justice system, and proper human conduct; therefore, Muslims hold the Holy Quran in the highest regard. Since its very beginning, Islam was at the gateways of European countries. Merely 12 decades after the fatalities of the prophet Muhammad, Muslims spread out in Armenia, Atlanta, Georgia, Dagestan and elsewhere, such as places of the Byzantine Kingdom. 12 decades later, they were in the eastern places of this particular language (Arabic) and in almost all the places of the Mediterranean Sea from the region of the island of Malta to Sicily, Majorca and Rhodes. Extensive places in South Eastern European countries came under Islamic concept for over 500 decades, finishing only at the starting of the twentieth century (Europe and Islam: Shared History, Shared Identity, 2006). According to history, Muslim scholars have contributions in fields of psychol ogy, philosophy, ethics, education, mathematics, chemistry and humanities. ‘Abu Bakr Mohammad Ibn Zakariya al-Razi (864-930 A.D.) is a renowned scholar in the history of Islam. He made great contributions in the field of medicine and was a known philosopher. His contribution is of a great value to the people of the religion and is compared to that of another scholar named Ibn Sina. Al- Razi was known to have written many books in the field of medicine which included  Kitab al- Mansoori,  Ã‚  Kitab al-Mulooki  and others.   Kitab al-Mansoori was a book which was translated in Latin and mostly revolved around the subject of Greco- Arab medicine. (Muhammad Ibn Zakariya Al-Razi, 2012). Another famous scholar known as Ibn Sina was born in 980 A.D. He was also known to be a great scholar for the

Charles Dickens most famous Bildungsroman novel Essay Example for Free

Charles Dickens most famous Bildungsroman novel Essay How Does Dickens Presentation of Pip as a young boy contrast to Pip as an Adult?  Great Expectations is one of Charles Dickens most famous Bildungsroman novel. This story is serialised in journals from 1860 1861. It was published chapter at a time therefore would leave every chapter at a cliff-hanger.  Due to this novel being published in journals it made this semi-autobiographical narrative available to the mass of people; soaring its popularity.  The main theme of this novel is associated with the main factors of Victorian era; Being Gentlemen; Education and Crime and Punishment. Dickens was a social observer and would therefore base his narratives on his concerns for the social laws. Great Expectations was an example of this. This story is based on Pip, the main character, and how his life changes as he comes into possession of a lot of money from an unknown benefactor breaking the wall of social mobility on his way to become a Gentleman. The whole essay shows the retrospective view of Pip looking back on his life. Furthermore most of the events experience by Pip could also be his past experiences. This is why Great Expectations is Charles Dickens most semi-autobiographical piece of writing. This general aim of this essay is to describe the way Pip was presented as a young boy and later on in his life by this worldwide known author, Charles Dickens.  The key scenes in this novel which will be analysed in detail. The chosen key scenes are; chapters 1-8 where Pip is growing up as a young kid and ahs his first encounter with the convict. The significance of these chapters is that it shows Pips childhood and also describes his first meeting with Magwitch, who plays a huge role in this novel. The central point of this report will be focused on chapter 27-38. This shows Pip as a young gentleman. This is very vital as it shows the way Pip has changed from his childhood ways. In these chapters it shows when Pip is reunited with his benefactor.  The Last key scenes will be chapter 57 and 58. This is when Pip is comes together with Joe hoping to propose to Biddy. The significance of this is that Joe is going to get married to Biddy; therefore Pips reaction to this news is very interesting. Pip was bought up an orphan. The only living family member of Pip was his sister Mrs Joe Gargery. My first fancies regarding what they were like were unreasonably derived from their tombstones This quotation emphasis the fact that Pip was an orphan who had never seen his parents and is an example of dual narrative as it is quite humorous but also sad at the same time. At the beginning of the play Dickens makes the readers fell sympathetic towards Pip. This makes the readers like Pip throughout the story no matter what he does. In the Victorian Era being an orphan was very common. It meant they had no prospects for the future, would be illiterate and would therefore lead a very poor life. They would usually be homeless or taken in by gentlemens to be their slaves. I was at that time undersized for years and not very strong. This quotation shows that Pip had a lack of prospects which emphasised he came from a poor background. The term undersized could be used for physical terms but also could be used that he had no say in the community as he was a child and he had no say generally as him and his family were very poor. Charles Dickens reversed these points about a poor person and made social mobility possible for Pip.  At the beginning of the narrative Pip is a naive young boy who has no knowing of the outside world. Most of this is due to being brought up without education. Education in that era was very important as only the rich could afford it. This immediately brought up the aspect of class issues in this novel. Education led to people being in a higher social group to those who werent educated and possibly shaped their future. Pip suffered abuse from many people. He was bought up by hand by his sister Mrs Joe. She had a reputation for this. This showed that Pip was brought with discipline and wouldnt dare to do a thing wrong as he would get punished for this. Another quotation that explains that Mrs Joe beats Pip to teach him manners and discipline is Be grateful boy to them which bought you up by hand. Whats worse shes got the tickler with her, this quotation shows how much Pip feared the tickler and getting beaten by Mrs Joe. As well as receiving physical abuse from Mrs Joe he received verbal abuse from many family friends such as Mr Pumblechook and also Estella. It was from the Victorian times that the saying Children should be seen but not heard was created. This saying applied to Pip. Many guttural sounds were used to describe the abuse that was inflicted upon Pip such as rampage. This emphasises the un-human like behaviour of Mrs Joe towards Pip.

advertisements concerning attention, cognitive learning and motivation

advertisements concerning attention, cognitive learning and motivation 1.0 Executive Summary This proposal examines broad areas of issues in advertisements concerning attention, cognitive learning and motivation in messages as problem in the communication field. The first section elaborates about that background of advertising, followed by the definitions of problems. In the later section, an integrated oriented literature review of previous research conducted will give a short insight of the methods and social research that were carried out. In section 4.0, the objectives of the proposed study will give the highlights what the study can obtain and follow by the methods of research, data collection and analysis. The summary of the proposal is included in the section 6.0, which is the conclusion. 2.0 Background To The Problem 2.01 Advertising Belch and Belch (2004) defined advertising as space or time that is bought by an identified sponsor to use any form of nonpersonal communication elements (e.g., television, radio, magazines, or newspapers) to deliver messages to a large number of individuals of potential consumers, frequently at the same time about an organisation, product or service (Belch Belch, 2004, pp16). Wells, et al (2003) alleged that advertisements strive to satisfy consumers objectives by engaging them and delivering a relevant message. Hence, the consumer may remember the advertisement if it is sufficiently entertaining and possibly learn to relate the advertisement to personal needs. Furthermore, the information extracted from the advertisement may provide incentive and reinforce the consumers decision. Whilst from the advertisers perspective, the definitive objective of placing an advertisement is to persuade or influence consumers to do something. The advertiser aims to move consumers to action by attaining the consumers attention, seizing their interests for a period of time to convince the consumers to change their behaviours, try the advertisers product or build brand loyalty (Wells, el at 2003, pp.5). According to Wells, et al (2003) people are concerned about the society being overrun by advertisements, thus many aspects of ethical advertising issues such as advocacy, accuracy and acquisitiveness are being investigated. Hence, advertisers must make mindful decisions to either adhere or breach the codes of ethics (Wells, el at 2003, pp.30 33). 2.02 Problem Definitions Wells, et al (2003) articulate puffery as one of the key issues in advertising, which is defined as ‘advertising or other sales representation, which praise the item to be sold with subjective opinions and superlatives or exaggerations, vaguely and generally stating no specific proofs, the empirical evidence on the effectiveness of puffery indicated that reasonable people do not believe such claims whilst there are public who expects the advertisers to prove the truth of their superlative messages. Ergo, advertisers are advised to conduct necessary research that verifies facts about ethical messages for effective advertising. Advertisers and advertising agencies that have insights into the minds of the potential consumers views and evidences on their perceptions will prove to be helpful in assessing what are ethical conducts (Wells, el at 2003, pp.33 34). Wells, et al (2003) elucidate ‘subliminal messages is transmitted below the threshold of normal perception, where the receiver is not consciously aware of receiving, the embedment of messages are placed to manipulate. Research has yet to prove subliminal messages can affect behaviours due to physiological limitations, while the results in different research has shown indications that subliminal stimuli can cause some types of minor reactions (Wells, el at 2003, pp.42). This proposed research aims to examine the hierarchy of issues in advertising from the consumers perspectives, hence the research process is designated to investigate the important levels of attention, cognitive learning and motivational messages in advertising. 3.0 Literature Review The evidence from studies on advertising overwhelming indicates that additional studies are needed to cover the broad spectrum of issues concerning advertising practice. Rosbergen, et al (1997) adduce a methodology to examine the effects of physical ads of consumers attention to visuals elements on the accounts of heterogeneity, to inquire when and how consumers devote their attention to commercial stimuli and what determines the consumers attentional strategies and patterns. The proposed methodology was driven by the lack of research conducted on consumer attention, even though the importance of attention has been acknowledged (Rosbergen, et al 1997, pp.305). A growing body of research indicates that exposures to ubiquitous advertisements over a period of time have lead to increased physical dissatisfaction amongst a large proportion of women (Halliwell, el at 2005, pp. 408). Other research findings proved that women portrayed in the advertisements do not control for attractiveness. For example, Posavac, et al (1998) compared viewing fashion models with realistically-sized women ‘you might meet in everyday life. Although they do not report attractiveness ratings, they note that the attractiveness of models is accentuated by artificial means. (Halliwell, el at 2005, pp. 408) There are many theoretical reasons to expect that consumer reactions to advertising are affected by their response to the program or print material in which the advertising is inserted. Indeed many studies have looked at the impact of media context on the effectiveness of advertising. At present, however, two major issues arise with this literature. One concerns the need for more specific theories about how media context can affect advertising as well as the other relates to when context affects advertising positively and when it affects it negatively. (Halliwell, el at 2005, pp. 408) Researchers increasingly recognise the interest in on the psychology of consumers has been steadily on the rise. Much of this research has focused on changes in information processing (e.g., Roedder-John and Cole 1986). The research indicates that, consumers of different ages have different level of susceptibility to misleading advertising (Gaeth and Heath 1987) and the truth-inflating effects of repetition (Law, Hawkins, and Craik 1998; Skurnik et al. 2005). The research has shown evidences that consumers of younger age rely more on schema-based whilst older consumers adopt detailed processing strategies. However, aging also has important effects on motivational processes that can significantly affect information processing. In particular, aging is associated with an increase in the motivation to attend to emotional versus factual information (e.g., Labouvie-Vief and Blanchard-Fields 1982; Williams Drolet, 2005, pp.343) Williams and Drolet (2005) conducted their first study on how time horizon perspective affects older and young adult consumers attitudes toward and recall of emotional (vs. rational) appeals. The experiment 1 design was a 2 (age group: older vs. young) x 2 (appeal type: emotional vs. rational) x 3 (time horizon perspective: limited vs. expansive vs. control). In control conditions, where the researchers were expecting age to interact with appeal type that: (1) older participants will have more favourable attitudes toward and better recall of emotional (vs. rational) appeals and (2) young participants will have more favourable attitudes toward and better recall of rational (vs. emotional) appeals (Williams Drolet, 2005, pp.345). Additionally to expectation time horizon perspective to moderate the above effects such that in limited time horizon conditions, where researchers anticipate young participants will show increased attitudes toward and recall of emotional (vs. rational) appeals. In expansive time horizon conditions, Williams and Drolet (2005) look at the prospect of older participants showing increased attitudes toward and recall of rational (vs. emotional) appeals (Williams Drolet, 2005, pp.346) From the analysis tested for potential differences due to the use of two different products (coffee and film), the results indicated no significant differences in results (all ps 1 .30), and analysis are collapsed across the two products. The product categories were tested to use as a potential covariate in the analysis. No effects were significant ( ps 1 .30) and were not discussed further. As expected by Williams and Drolet (2005) the findings from Experiment 1 indicated that in the control time horizon conditions, older participants had greater liking and recall of the emotional appeals whilst the younger participants had greater liking and recall of the rational appeals. Whilst in limited time horizon conditions, both older and young participants attitudinal and memory responses were higher for the emotional appeals. In contrast, in the expansive time horizon conditions, the attitudinal and memory responses were higher for the rational appeals for both groups. As an afterword for Experiment 1, which have proven that age and time horizon perspective moderate responses to emotional and rational appeals to older and young adults. The results compiled from Experiment 1 differ from results of previous research (e.g. Fung and Carstensen 2003), which had inadequate evidence.(Williams Drolet, 2005, pp.345) In Experiment 2, Williams and Drolet (2005) examine how differences in age and time horizon perspective influence consumers attitudes toward and recall of emotional appeals that focus on the avoidance of negative emotional experiences. Participants were instructed to read either a positively framed or negatively framed emotional appeal of one of two emotional products. After reading the appeal, participants were required to answer questions about their attitudes toward products. After that, participants were required to do manipulation checks and answered product use and demographic questions. Lastly, participants were asked to recall all they could about the appeal that they have read earlier (Williams Drolet, 2005, pp.349 50). Williams and Drolet (2005) tested for differences by using two emotional products (greeting cards and flowers). The analysis found no significant differences in results ( ps 1 .30). Hence, Experiment 2 have shown indications that aging and time horizon perspective impact and preferences for emotional versus rational appeals, but also preferences for different types of emotional appeals. Specifically, that avoidance of negative emotional outcomes is more preferable and has higher memory retention among both groups of older and younger participants in limited time horizon view. On the contrary, younger and older participants who had an expansive time horizon view generated were preferably higher on positive emotions and are more memorable (Williams Drolet, 2005, pp.351). Gunter, et el (2005) have preliminary evidence that can lead advertisers to believe that effectiveness of advertisements on consumers retention and comprehension of messages relies on the placement of television programs, positioning of ads in print materials or radio airtime. The nature of the advertising environment can affect memory for embedded advertising as a result of cognitive interference effects when and where the advertisement formats are congruent semantically (Furnham, Bergland, Gunter, 2002;Furnham, Gunter, Richardson, 1999) or in terms of format (Gunter, Baluch, Duffy, Furnham, 2001); or as a function of program-induced moods (Goldberg Corn, 1987; Kamins, Marks Skinner, 1991; Schumann, 1986). Arousal (Mundorf, Zillman, Drew, 199 1; Pavelchak, Antil, Munch, 1988), or excitement (Singh, Churchill, Hitchon, 1987). While unpleasant arousal or interference can impede memory for embedded advertisements, the degree to which any advertisement format involves or appeals also can affect memory (Gunter, et al 2005, pp. 1680) 4.0 Objective of Proposed Research The objective of the research is to provide advertisers and advertising agencies to have insights to create ethical, effective and efficient advertisements to publics. The collection and analysis of consumers personal information from various electronic media and tools with the advancements and improvements in the new age of technologies and research methods, advertisers are able to analyse consumers information, perception and behaviours. 4.01 Methods This study aims to investigate which element in advertising precedes primary in the minds of the consumers, by taking into account the possible role of attention, puffery and motivational messages in advertising. The use of focus group interviews allows researchers to generate information that can be used to design effective, ethical and efficient messages in advertising. Focus group interviews can provide researchers with relevant perceptions and attitudes of selected participants (Frey, et al 2000, pp.221). In addition for more insight and higher success of the interviews, four facilitators will be acquired to guide and lead the focus group interviews. The facilitators will introduce the topics; encourage participations and probes for more information. The participants will be exposed to advertisements of different materials (e.g., television commercials, radio commercials, magazines ads, or newspapers ads). The participants will be divided into four focus groups that will be videotaped and recorded with written consents given by the participants. Every participant will be asked to provide demographic information including age, gender, race, ethnicity, marital status, and religion. The members of the research team were present to greet and support the focus group, by playing the roles of complete participant, participant observer, observer participant and complete observer via listening to the discussions, and record field notes (Frey, et al 2000, pp.269). Male and female participants will be assigned randomly to 4 treatment conditions, ensuring equal numbers of 5 each gender per condition: Group 1- television commercials and magazine print ads; Group 2- radio commercials and newspaper ads; Group 3- television commercials and radio commercials; and Group 4 magazine print ads and newspaper ads. Each group will spend 30 minutes on the different advertising formats that will be played in a small theatre room that will be fully equipped with a large screen, enhanced audio systems, desks and refreshments. After observing the different formats of advertising, each group will be lead into discussions by the facilitators, where participants will be encouraged to express themselves freely about their experiences, opinions and perceptions. Before finalising the focus group sessions, participants will be given three set of questionnaires to answer. Commercials rating questionnaire. On the program rating questionnaire, participants will use a 10-point scale to rate the advertisements, which they have watch, heard or seen in the focus group session on 12 evaluative scales (absorbing, hostile, arousing, disturbing, engaging, entertaining, enjoyable, exciting, happy, violent, interesting, and involving). Each scale ranged from 1 (not at an> to 10 (extremely). Free-recall questionnaire. A free-recall questionnaire will ask participants to write everything they could remember about the advertisements that they saw. They will be required to write down the name of the product and the brand advertised, and any details of the advertising message. Such details could include specific product-related information, such as price, promotional appeals, specific strengths or benefits, presence of celebrity endorser, and other idiosyncratic features of the advertisement. Brand recognition questionnaire. A brand recognition questionnaire will test participants memory for the brands advertised in the duration of the focus group. Participants will be asked to indicate as many brands as they could remember that appeared during the focus group. Each correct answer was scored 1 point, while incorrect choices were given 0 points. 4.02 Data Collection and Analysis All the members of the research team who will engage in a series of meetings to review and compare the four focus groups coding schemes The meetings will audio-recorded, and then the selected portions of the recordings were transcribed to review dialogue through which concepts will be refined. Metaphor analysis and fantasy theme analysis can best complement the data collected from the focus groups interviews. Metaphor analysis will allow researchers to investigate into participants figures of speech in a word or phrase that denotes one object to another, while fantasy theme analysis allows participants to interact between one another and share stories and experiences (Frey, et al 2000, pp.285). The questionnaires will be content-analysed and compared against a pretested list of salient points that had been identified for each advertisement. The research will be compiled into an informal structure report written by the researchers in first-person singular voice, which signifies rhetorical assumption of naturalistic paradigm (Frey, et al 2000, pp.20). Every participant will be treated as a unit of analysis in analytic strategy to consider the participants behaviours, attitudes, perception and cognitive process. 5.0 Timeline The proposed timeline of research is as below: Week 1 Selecting Respondents Or Target Participants Week 2 Setting the environment for focus groups Week 3 Conducting Focus Group Interviews Week 4 Conducting Focus Group Interviews Week 5 Collection of Data Week 6 Compiling Of Data and Transfer Data Into Transcripts Week 7 Analysis Of Data Week 8 Compilation of Report Week 9 Compilation Of Report 6.0 Conclusion The proposed study has important social implications that can provide advertisers and advertising agencies with more concrete and overwhelming findings to help overcome the issues that are threatening the effects and impacts of advertising on individuals. Hence, the study can result in advertisers creating ethical, efficient and effective advertisements that can influence and persuade individuals with motivational messages that affect emotional appeals positively. 7.0 References Belch, G. E. Belch, M. A. 2004, Advertising and Promotion: An Integrated Marketing Communication Perspective, 6th edn, McGraw Hill, Singapore. Frey, L., Botan, C. Kreps, G. 2000, Investigating Communication: An Introduction to Research Methods, 2nd edn, Allyn Bacon, Needham Heights, MA. Gunter, B., Furnham, A. Pappa, E. 2005, Effects of television violence on memory for violent and nonviolent advertising, Journal of Applied Social Psychology, vol 35, no. 8, pp. 1680 97. Halliwell, E., Dittmar, H. Howe, J. 2005, The impact of advertisements featuring ultra-thin or average-size models on women with a history of eating disorders, Journal of Community Applied Social Psychology, vol 15, pp. 406 13. Jacoby, J. Hoyer, H. W. 2002, Viewer miscomprehension of televised communication: Selected findings, Advertising Social Review, viewed 16 October 2009,http://muse.jhu.edu.ezproxy.lib.uts.edu.au/journals/advertising_and_society_review/v001/1.1jacoby.html Rosbergen, E., Pieters, R. Wedel, M. 1997, Visual attention to advertising: A segment level analysis, Journal of Consumer Research, vol 24, pp. 305 -15. Wells, W., Burnett, J. Moriarty, S. 2003, Advertising: Principles and Practice, 6th edn, Prentice Hall, New Jersey. Williams, P. Drolet, A. 2005, ‘Age related differences in responses to emotional advertisements, Journal of Consumer Research, vol.32, pp. 343 55.